Category: Mobile Security

Skava opens new office in London to enter mobile commerce sector in Europe

Skava, a leading provider of mobile commerce and tablet commerce retail technology, has announced the opening of a new corporate office in London. The company has been seeing significant growth in the U.S. in recent years and has taken note of the growing demand of mobile commerce in Europe. Keen to provide European retailers with the tools they need to engage mobile consumers, Skava is working to establish a stronger presence in the United Kingdom. Through the UK, the company will eventually expand into other parts of the region.

Companies seeing more mobile traffic to their sites

Mobile traffic is one the rise throughout Europe. According to a recent analysis from Forrester Research, many companies are reporting that up to 20% of their site traffic is coming from mobile devices. These businesses are preparing to engage these consumers in a variety of ways, including new mobile commerce services that will allow them to make purchases directly from their smart phones and tablets. This is where Skava comes in, as the company boasts of one of the most comprehensive platforms to help facilitate mobile commerce.

E-commerce poised for major growth in Europe

According to analysis from Forrester Research, e-commerce revenues throughout Europe are expected to reach more than $20 billion in 2017. Much of this revenue will come from the retail industry, with a significant portion coming through mobile commerce. With the European market showing such promise, Skava is poised to introduce European retailers to its services a new way to engage consumers through the allure of mobile commerce.

Mobile commerce security concerns high among European consumers

Consumers throughout Europe have shown their eagerness to participate in mobile commerce, but many still have concerns over security. Most mobile commerce services require consumers to save their financial information to their smart phones or tablets, which are both popular targets for theft. Some have concerns that this information is too easy to steal and exploit, thus the demand for more comprehensive mobile security features for mobile commerce services is on the rise.

While safety and privacy concerns are still high among smartphone users, they continue to take unnecessary chances.

Smartphones are being used for a growing number of tasks every day, from placing phone calls and sending and receiving texts, to communicating thorough email, making product purchases, banking, and a broad range of other activities that require a high level of mobile security.

Many of these device users are very conscious of risks, and yet their behaviors increase their chances of data theft.

The amount of sensitive data that is being stored on smartphones is incredible. It not only includes login information for email and social network accounts, but it also involves proof of insurance cards, credit and debit card numbers, identification numbers, and an entire directory of contact information for virtually everyone we know. But at the same time, many of us fail to make the right mobile security choices to ensure that this information stays out of the hands of others.

Mobile security efforts are not nearly as strong among consumers as the steps taken on PCs.

Many consumers are unaware of the fact that their devices could be hacked or become infected with a virus. Moreover, few have taken the steps required to stop this data from being used by someone who has stolen the device.

ABC News recently reported that there are ten foolish behaviors that many people either do or fail to do in the use of their mobile devices. They included the following:

• A lack of password protection for their phone in general and for individual apps and accounts.
• Failing to purge old smartphone data before disposing of the device.
• Making purchases through a smartphone browser instead of through a commerce application.
• Failing to log out of banking and payments apps.
• Connecting automatically to any WiFi connection that is available.
• Leaving the Bluetooth connection open while not in use.
• Storing highly sensitive data on smartphones, such as Social Security numbers, PINs, and bank or credit card account information, which require far more mobile security than the device is capable of providing.