Category: Mobile Payments

Mobile payments startup raises $10 million in latest funding round

| February 16, 2016

Payleven has raised more funding to aid its mobile commerce initiatives

Payleven, a mobile payments startup that was initially incubated in 2012, has announced that it has raised $10 million during its latest round of funding. This brings the total funding that the startup has raised to $51 million. The funding is has added additional growth capital to Payleven, which has managed to find significant success among small and medium sized businesses. The company is expected to compete with others in the mobile commerce field, which has become quite competitive in recent years.

Seventure Partners joins other investors in supporting Payleven

Seventure Partners, a European venture capital firm based in France, is the newest investor in Payleven. The firm notes that it is excited about the prospects of the mobile payments company. Seventure Partners believes that Payleven has shown that financial technology companies are able to reach scale in promising markets, finding considerable profitability in a relatively short amount of time. The new investor may prove to be a boon for Payleven, which intends to find more success in the mobile commerce space.

Funding will help Payleven expand into new markets and acquire more customers

Mobile Payments Startup Gets FundingThe funding raised by Payleven will be used to expand into new product lines and accelerate customer acquisition. The funding will also help the company stay competitive in the financial technology space. The market has become extremely competitive, with several companies, some of which are quite large, have become involved in this space, introducing new and highly popular mobile payments platforms. This competitive environment has fostered innovation, but some companies have found it difficult to connect with both consumers and businesses.

Competition in the mobile commerce space is heating up

Mobile commerce is expected to see significant growth in the coming years, which may benefit smaller companies like Payleven. These companies will have to provide innovative, secure, and convenient services in order to gain support from consumers. Retailers, in particular, have shown strong support for mobile payments systems from startups, largely due to their ability to create a dynamic connection with consumers.

Mobile commerce surges in China during the Lunar New Year

| February 15, 2016

New Year’s celebrations lead to more mobile spending throughout China

The Lunar New Year has come and gone and mobile commerce surged during the Chinese holiday. During the Lunar New Year, those living in China send one another traditional red packets, called hong bao. These red envelopes typically contain money and is something that many people look forward to receiving every year. With the emergency of mobile technology, the way people give hong bao to one another has changed, which has been good news for mobile commerce in general.

Payment platforms enable consumers to send and receive hong bao efficiently

Both WeChat and Alipay enable people to deliver hong bao cards to one another. Both platforms have become very popular in China, as they allow people to make purchases and send money to others. These two platforms have allowed mobile shopping to thrive in China and have given their owners, Tencent and Alibaba respectively, a competitive edge over those that would try to enter into China’s mobile commerce market. During the Lunar New Year, the platforms proved to be particularly effective in serving mobile consumers.

The number of hong bao being send through mobile services continues to rise ad mobile payments become more common

Chinese New Year - Mobile CommerceAccording to Tencent, more than 8 billion hong bao cards were exchanged during the Lunar New Year. This is eight times more than the number of hong bao that were sent last year. This is actually a trend that has been seen over the past few years. More consumers are becoming mobile-centric, which is making them more comfortable with the concept of mobile payments and how their devices can be used to connect with one another.

China continues to be an attractive mobile commerce market for many

This year, the hong bao may highlight the growing importance of mobile payments systems, as well as their value. During the third quarter of 2015, China’s mobile commerce space was valued at approximately $368 million. The country is considered the fastest growing mobile payments market in the world, attracting the attention of other companies that are in this sector.