This new digital passport is designed to provide amusement for travelers as they kill time.
Blippar has just unveiled the latest augmented reality offering in its lineup, which is made up of a digital passport that is designed specifically for travelers who need to be kept amused throughout their long and otherwise boring journeys.
Specifically geared toward children, the hope is to keep stress levels down for parents on trips.
While traveling, many parents experience high stress and anxiety levels in attempting to keep their children entertained. The augmented reality passport from Blippar is meant to help to improve that situation and make family trips far more pleasant.
The augmented reality passport allows users to view “blips” that can keep them entertained.
When kids use the augmented reality app with their British passports, travelers will be able to watch a three dimensional plane appear to take off from the document. They can then tap the plane in order to navigate a number of different games that are inspired by vacation themes. Beyond games, it also features helpful tools such as checklists for packing.
The augmented reality passport also offers common phrase guides in French, Italian, Spanish, and Croatian, along with their phonetic pronunciations. This allows the experience to be not only fun and interesting for the traveling children, but also helpful and educational.
The Blippar CMO, Jess Butcher, explained that “With 14 million UK holidaymakers expected to go abroad this summer, we wanted to create something fun, informative and engaging that any person travelling abroad could use.” She also added that children are frequently bored when they need to sit around waiting in places such as airports, so the company wanted to come up with something that would allow families to focus on enjoying their vacations together, instead of being stressed and anxious because of rangy kids who aren’t being adequately simulated.
Only the front cover of any passport needs to be “blipped” in order to access the augmented reality features and provide travelers with an interactive travel experience that the children can enjoy. The app works for Android and iOS devices.
Mobile games represent some risks for young consumers
As mobile devices become increasingly common among children, their exposure to mobile games is skyrocketing. This trend has not gone unnoticed by the game industry, of course, as many developers fashion games to specifically appeal to young consumers. While this practice is not often criticized, there are dangers that exist in the world of mobile gaming that could be considered to be exploitative to young children. In-game advertising is one such danger, as children often engage in ads that collect personal information from the users of mobile devices. In-game purchases are also another danger and it is not uncommon for children to spend significant amounts of their parent’s money while playing mobile games.
Patent outlines software system from Microsoft
The U.S. Patent and Trademark Office has made public a patent application from Microsoft that may help mitigate the dangers that face children in the realm of mobile games. The patent outlines a centralized system throughout which parents can monitor and restrict the activities of a mobile device. This could help parents keep their children from engaging in advertisements that collect personal information and keep these children from making frivolous purchases in their favorite mobile games.
Software could restrict features of nearly any mobile device
According to the patent, the software system can be set up on nearly any mobile device. The software will be able to monitor the activity of this mobile device and can alert parents when these devices are being used overnight or when a child visits a website that is considered off-limits. The software can also restrict the capabilities of a smartphone, allowing children to only call their parents or make use of emergency numbers. The system could also place major restrictions on the features of smartphones and tablets during school hours.
Lawmakers work to mitigate risks associated with mobile games
While mobile games are not malicious by nature, there are relatively few restrictions in place that are meant to protect the privacy of young consumers and limit the amount of money they can spend on these mobile games. In the U.S., federal lawmakers are working to improve security standards in order to ensure that mobile games do not exploit children and young adults.
