Category: Geolocation Technology

[youtube http://www.youtube.com/watch?v=qnAEsnjA8kE]

Two photographers have taken the mobile technology to a new level and created a fascinating exhibition.

Two photographers, named Nate Larson and Marni Shindelman, have joined efforts to create a photographic exhibition that they have entitled “Geolocation” due to the use of this form of mobile technology as they pursued public tweets and snapped images of the places where they took place.

In a unique and modern form of capturing the moment, this new style has drawn considerable attention.

The geolocation project is ongoing, as the artists continue their efforts to match moments with the places in which they occurred. The two photographers create the pieces by scanning through Twitter for messages that consist only of text, but that also include their location data. The next step is to actually travel to the precise spot that they feel that the tweet originated.

Once they find the place, the geolocation photograph is taken in order to provide a visual for the Tweet.

The result is a fascinating combination of everything from curious to clever and from sweet and touching to haunting and bizarre. Once the artists use the geolocation technology from the chosen tweet, it will usually take them a week or two to actually reach the precise spot. That said, there have been times that they have been able to find the place and take their photograph of the situation within an hour of having chosen the tweet that inspired it.

These contemporary artists make their best efforts to use the latest in geolocation to help to capture the situations that are generating the messages that are being publicly tweeted.

One picture, taken of the front of an auto parts and service shop came with the tweet caption “Cars are nothing but money pigs #hateit #waitingsucks #impoor”. Another shot of a car in a hotel parking lot that is otherwise mostly empty was captioned “Tell me I’m not making a mistake. Tell me you’re worth the wait.”

The photographers have already traveled in the United Kingdom, the United States, and Canada using geolocation technology and the social network posts. They hope that they will also be able to add the Middle East, Russia, South Korea, and Kosovo to their list.

Study shows advertisers are shifting focus on mobile marketing

A new study from the Association of National Advertisers and MediaVest, a leading media specialist agency, shows that the majority of the marketing industry is beginning to focus more heavily on the mobile space. Mobile marketing is becoming a very important aspect of advertising, due to the large number of mobile consumers there are in any given market. The study draws upon information gathered from 68 client-side marketers, many of whom are members of  the Association of National Advertisers, during the fourth quarter of 2012.

Majority of advertisers working to engage mobile consumers

According to the study, 85% of advertising firms plan to significantly increase their mobile budgets in the very near future. These firms are expected to focus more intently on engaging consumers through various mobile marketing initiatives. Many of the brands that these firm represent have expressed interest in such mobile marketing initiatives, leading advertisers to develop strategies that will take advantage of the growing number of mobile consumers.

Location-based marketing gains momentum

Location-based marketing, or geomarketing, is expected to be one of the major priorities that advertisers have in the future. Location-based marketing is becoming increasingly important for local brands that do not have access to the same resources that large companies do. Advertisers using location-based services, especially those associated with social media networks, can develop hyper-localized marketing campaigns that have, in the past, proven very successful among their targeted demographic.

Some marketers worried over the feasibility of mobile marketing

The study shows that 42% of advertisers are have concerns regarding mobile metrics and tracking system. Without adequate metrics in place, being able to fashion a comprehensive marketing campaign is a significantly more difficult task. These marketers have also cited their inability to prove any feasible return on investment as a major roadblock toward their adoption of mobile marketing. Nonetheless, the vast majority of advertisers are convinced over the potential prospects of mobile marketing and what gains they may see through its use.