Category: Gadgets

Virtual reality headset launching quietly this week

| March 29, 2016

The Oculus Rift has been greatly anticipated and yet now that it’s entering the market, it’s doing so without fanfare.

With the debut of the Oculus Rift virtual reality headset, many people would have expected that there would come with the launch of a huge marketing campaign, or at least a glitzy launch party, but that is not the case.

Unlike with the launches of new smartphones and game consoles, the Oculus Rift is simply being slipped onto shelves.

The early adopters who pre-ordered their virtual reality headsets will be receiving theirs just as they would any other package that they’ve ordered, except in this case they needed to be willing to drop $600 in order to obtain it. For many, it came as a surprise that the Oculus Rift launch was simply a matter of putting the product out there to buy and that it didn’t come with a huge amount of noise. With the amount of effort the company had put into bringing exposure during the time before the launch, it seems that the launch itself was rather anticlimactic.

The virtual reality headset has come a very long way since it was first designed out of smartphone parts.

It is now a form of wearable technology that provides an immersive VR experience that is miles away from the nauseating effects for which similar inventions were known a couple of decades ago.

In 2014, Oculus was acquired by Facebook for a hefty $2 billion. Since then, it has put out a number of wearable technology headset devices meant exclusively for developers. That said, The consumer version of the Oculus Rift was rolled out on Monday. It could be that the lack of noise is the result of the first wave having already been sold out. Pre-orders bought out the entire stock and fresh devices won’t be available to purchase until the summer.

For that reason, it could be that there wasn’t really the need for a lot of hoopla with the launch, as there was enough of a racket made over this virtual reality headset to sell it out before its launch even happened. What will be interesting is to see what the early adopters will think of these devices and the VR experience they provide. It will also help to answer questions that people have been having with regards to whether or not they will cause health issues or even motion sickness among users.

Ford intends to integrate wearable technology into future vehicles

| March 28, 2016

Smartwatches and fitness bands are becoming more commonplace and may help to create smarter cars.

Wearable technology is becoming extremely popular, particularly when it comes to various types of health and fitness trackers, though smartwatches are slowly on their way in, as well. Ford hasn’t failed to notice this.

Moreover, Ford has not failed to notice the opportunity that wearables could present for its vehicles.

Scientists and engineers working for the automaker are currently looking into ways to integrate wearable technology and vehicles in order to improve driver assist technologies in a way that is much more customized to the unique experience of the driver who is behind the wheel. Of particular interest to the researchers is the detection of a stressed or sleepy driver and ways to help to promote a safer road experience as a result of the awareness of those conditions.

The Ford Research and Innovation Center researchers think wearable technology could bring vital health data to auto tech.

Wearable Technology & the Future - Ford This could allow information about the condition of the driver to be shared with the in-vehicle technologies, such as the Blind Spot Information System and lane-keeping assist. For instance, Ford described a way in which wearables could be integrated into lane-keeping assist by causing the system to become more sensitive if it should detect that the driver had not received adequate sleep during the night before.

Connection to a health tracker could also work with the adaptive cruise control if a driver’s heart rate spikes with an increase of traffic, as it could encourage the vehicle to boost the distance between itself and the other vehicles around it. This could provide the driver with more breathing room and reaction time in order to decrease stress levels and raise road safety.

According to the vehicle design and infotronics global manager at Ford Research and Advanced Engineering, Gary Strumolo, “Wearable technology integrated with the vehicle allows for more accurate biometric data to stream continuously and alert active driver-assist systems to become more sensitive if the driver shows signs of compromised health or awareness.” It will be interesting to see how such technology fares in safety testing when it comes time to release it.