This year, the ghost and goblin-themed application trend is continuing with several fun options.
When you’re looking to get into the spooky spirit at this time of year, Halloween apps can be a great way to do it. Fortunately, developers know that and have created hundreds of options from which to choose. Still, with that number available, selecting the right ones can be a little daunting.
Some spooky apps are better than others, but here are some of the options getting the best reviews.
Whether you like Halloween apps that are truly haunting, or you just want something cutely creepy to keep your kids occupied as you check over their candy, there is something for you. These apps help you to stay in the right mood for the season and have fun while you’re doing it.
That said, not all Halloween applications are games. Some of them play a useful role in trick-or-treating, too. For instance, they can help you to make sure you’re doing a good job watching over your kids as they go from door to door.
Check out some of the best rated Halloween apps before you head out on the spookiest night of the year.
• Ghost Lens 2 – this app brings you a spectrum of spooky filters so you can turn your Snapchat and Instagram pics into something truly hair-raising. You can also add haunting background music and video illusions.
• Glympse Track & Treat – this Halloween mobile app is back again this year to make it easier for parents to watch their kids. It can help kids to have a touch of independence without ever straying too far or being out of a parent’s reach. It helps parents to let their kids safely have fun without going overboard on holding onto them the entire time.
• Slender Rising – this game all takes players through spooky scenarios to discover various clues. At the same time, the Slender Man is after them and must be avoided. This villain is the original and most notorious urban legend the internet ever experienced.
With these fun and spooky Halloween apps, you’re sure to be in the spirit on Monday night.
Despite its declining hold on the global digital ad marketplace as a whole, smaller screen marketing is up.
Online commerce giant, Alibaba Group Holding Inc., may find its global mobile ad market share climbing higher this year. This, despite the fact that the company’s grip on the digital advertising space is starting to slide.
eMarketer’s data shows the Chinese ecommerce giant will have a smaller portion of global digital ad spend.
The research firm’s prediction is that the digital ad spend drop will be around 0.9 percent to 4.6 percent in 2016 compared to the figures from 2015. That said, the mobile ad market share will be climbing at the same time. That increase will be significant, as its share will rise to 10.9 percent. Last year, that figure had been 8.7 percent.
In the Chinese market, Alibaba will continue to be the leading player in both those markets. The massive company will hold onto 39.7 percent of the tremendous $27.9 billion Chinese market for mobile advertising. Furthermore, it will boost its share of digital ad spend to 28.9 percent. That is an increase of nearly 4 percent compared to 2015.
The strength in the mobile ad market share growth is due to the company’s customer retention strategy.
Andria Chen, an eMarketer analyst, explained that the company’s strategy to hold consumers within its entertainment and online ecosystem explain its mobile ad success. The company has been acquiring several different companies within those spaces.
For instance, Alibaba purchased the Youku Tudou video streaming platform in 2016. According to eMarketer, that particular purchase may “aid sales growth” for Alibaba during this quarter. It may also help the company to assemble more complete user profiles.
Furthermore, the ecommerce giant has also made investments in a number of other areas supporting growth. For example, it has raised capital for an affiliate platform for local services called Koubei. The funds came from international investors. Equally, it invested more in building out logistics operations within locations such as villages and towns that are not yet easily accessible. It’s easy to see that the company is seeking to amp up its share in more than just the mobile ad market.
