Category: Featured News

Mobile trends in India include massive 1 billion users

The country’s cell phone market has now broken through that tremendous milestone.

The latest data with regards to the mobile trends in India have now been released and have shown that from September to October 2015, there was a 0.7 percent increase in the ownership of cell phones, bringing that country over the billion user mark to reach 1.03 billion device users.

This fascinating insight was released very recently by the Telecom Regulatory Authority of India.

Now that India has reached this milestone in its mobile trends, it has become the second country in the world to have achieved it (the first one having been China). The population of the country is about three times that of the United States and it has recently become a vital new market for smartphones and other mobile devices. Though there are only four major carriers for mobile service in the United States, India boasts a dozen that are all competing to obtain contract subscribers.

Due to the massive mobile trends for competition in the country, subscribers pay some of the lowest bills in the world.

Mobile Trends - A billion UsersA number of factors, including the tremendous competition in India for customers has made sure that Indian mobile device users are paying some of the lowest monthly charges on the planet. This massive and rapidly growing and evolving market has also presented opportunities to companies from other countries. Virtually every corner of the globe is looking at India’s market and is hoping to try to carve out their own segment of it for themselves.

Though the insight from the Telecom Regulatory Authority of India includes all types of cell phone, another important mobile technology trend currently underway in the country is the adoption of smartphones. While the United States continues to be one of the top markets for the very high-end and flagship devices from manufacturers, Asia is a haven for entry-level and mid-range devices.

As people in India hop on the mobile trends for replacing basic cell phones and feature phones with smartphones, manufacturers have been scrambling to offer consumers across the country the type of deals and opportunities that will encourage them to choose them over the competition.

Twitter teams with Lookup to offer new mobile payments service in India

Companies are offering more options when it comes to making mobile payments in India

Twitter has partnered with Lookup, developers of an application of the same name that connects consumers with retailers, to bring new mobile payments services to India. The Indian market has proven to be quite prominent in the mobile payments space, largely due to rapidly growing smartphone penetration and the fact that consumers are beginning to use their devices to shop online. The new services will be available through Twitter, and shoppers can use the handle @lookuplite for a variety of purposes.

Twitter will serve as a platform to connect merchants directly with consumers through Lookup

Twitter users will be able to send a direct message to Lookup to receive information about products that they may be interested in. They will also be able to use Lookup’s new handle to make appointments with certain organizations and, in some cases, complete mobile transactions. The social media company will not be handling the transactions made through the new service, serving instead as a sort of middleman for these payments.

Lookup boasts of more than 1.2 million registered users

Mobile Payments - IndiaLookup has been growing in popularity because of its ability to connect merchants directly with consumers. The company boasts of 1.2 million registered users despite only operating in Mumbai, Delhi, and Bangalore. Through Lookup, consumers are able to find a wealth of information about products being offered by merchants. The service can even be used to set up a transaction, allowing consumers to purchase the products that they are interested in.

India continues to grow as a prominent mobile payments market

India has quickly established its as a prominent mobile payments market. Many consumers have begun using their mobile devices to shop online rather than visit physical stores. They see mobile shopping as more convenient, allowing them to bypass the traditional checkout process. Several organizations have begun coming to the country in order to find success with their mobile commerce endeavors, but competition has proven to be quite fierce in India. Companies like Lookup have managed to establish a strong foothold in India by providing unique services that appeal to mobile shoppers.