Category: Featured News

Mobile commerce continues to see strong growth throughout the world

The mobile commerce space is beginning to become more attractive to merchants throughout the world. More consumers are beginning to use their smartphones and tablets to shop online and in physical stores. These consumers are taking advantage of services offered by Apple, Samsung, and a variety of other companies. Notably, mobile payments services have been growing in popularity because of their increasingly secure nature, with some services having proven that they can effectively protect consumer information.

Retailers are planning to launch their own mobile commerce platforms

As mobile commerce expands, the number of merchants becoming involved in the mobile space is also growing. Driven by market demands, Walmart recently announced that it will be launching its own mobile payments service. Target has also revealed plans to develop such a platform in order to effectively connect with the growing number of mobile consumers. Both companies see a great deal of promise in the mobile commerce space and intend to capitalize on the growth of this sector in the coming years.

Consumers are still concerned about the security of mobile payments services

Despite the fact that the mobile commerce space is growing, many consumers are unconvinced that mobile payments services are worthwhile. According to recent analysis from Gartner, the majority of shoppers in the United States simply believe that traditional forms of commerce are adequate enough for their needs. Others believe that security faults exist in the mobile commerce space, leaving them exposed to serious digital threats.

Mobile commerce saw spectacular growth in 2015

Last year, mobile commerce saw significant growth, especially during the holiday season. According to a report from eMarketer, some 9.6% of the mobile population in the United States, an estimated 23.2 million people, made a mobile transaction in 2015. The mobile commerce space is beginning to attract a variety of merchants, many of whom have been looking for ways to connect with mobile consumers in a dynamic fashion. This trend is expected to continue into the future, especially as the demand for mobile commerce support continues to grow.

Officials from the Telecom Regulatory Authority of India has released a statement with these findings.

Telecom Regulatory Authority of India (TRAI) officials recently spoke in Kolkata and indicated that the reason mobile services have been steadily deteriorating over the last while is that the country is not sufficiently supplies with mobile towers.

They explained that there are strict guidelines in the country with regards to EMF radiation from BTS.

TRAI advisor, Agneshwar Sen explained that in India, there are tight guidelines for the EMF radiations from the base transceiver stations (BTS) that are necessary for mobile services, when compared to those of other countries. This includes the benchmark standards that have been established by developed nations. He explained that, as a result, “Lack of adequate number of mobile towers is one of the reasons for deteriorating quality of mobile services.”

These regulations over towers for mobile services were implemented following concerns over public health.

The TRAI principal advisor, Suresh Kumar Gupta, underscored that the government in India has worked very hard in partnership with the telecom department and with TRAI in order to be able to “implemented stringent emission norms that ensure no adverse effects on human health from mobile tower emissions.” When speaking at an interactive session about the impact of EMF radiation on human health, Gupta controversially explained that the mobile tower radiation is “nothing more than radio waves whose energy and frequency levels were far too low or weak in strength to present any risk or hazard to health.”

This placed Gupta under fire from a number of public health watchdog groups that argued that the statement was inadequately supported by scientific evidence and that there had even been research completed that suggested otherwise.

That said, Gupta’s claim did align with that of a broad range of respected international organizations, including the WHO, which have said that exposure to EMF radiation for mobile services is not connected with health effects on either children or adults. As of yet, the identification of too few towers is only the start of the process. A solution to the problem has not yet been chosen.