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A study has shed some light on the way that activity differs from one platform to the next.

According to the results of a recent study, there is a considerable difference between the activities of Android device users and those using gadgets based on iOS, in terms of the way a mobile app is installed and used.

This research was focused on the Asian marketplace, where consumers use their devices uniquely in the world.

According to data from the AppsFlyer mobile marketing and analytics firm, consumers in the Asian marketplace employ their smartphones in a different way from consumers elsewhere on the globe. This includes their behaviors for the installation of a mobile app and they way they would use it. That said, the study also pointed out that even within the Asian space, there is a considerable difference in the way those applications are used and installed by Android users and iOS users.

The mobile app research was based on more than 1.1 billion non-organic installations of more than 6,000 applications.

It also took into consideration approximately 5 billion launches of those mobile applications, which occurred between June 1 and December 15, 2015. The goal of the study was to allow marketers – among others – to better comprehend the way in which mobile device users worldwide will install applications and when they will actually be used.

The mobile apps that were considered within this research included those within several different categories, such as games, social, shopping, entertainment, communication, music, travel, business, and others.

Interestingly, while installs were about even throughout the length of an average week, among Android based device users, this was not the case for Apple product users. iPhones and iPads saw the highest number of app installs on Thursdays and Fridays.

In the Asian market, Thursday is the most popular day for consumers to install mobile apps. In fact, install activity increases by an average of 27 percent on Thursday and Friday, when compared to the installs at the start of the week. That said, in North America and Europe, Thursday is considered to be among the least popular for that same purpose.

Market outlook of the global green and recycled mobile phone market

The global market for green and recycled mobile phones is expected to witness encouraging growth during the forecast period and is envisaged to post an impressive CAGR of nearly 17% by 2019. The introduction of initiatives such as the e-cycle and e-stewards certification to reduce the illegal and improper disposal of e-wastes is expected to foster growth in this market during the forecast period.

Augmented production of mobile phones is the key driver for the growth of this market. With the rise in mobile phone manufacturing, the amount of e waste generated also increases. The improper disposal of such waste products not only raises environmental concerns but also leads to resource depletion. Therefore, in order to overcome supply shortage during the manufacturing process, many enterprises are increasing focusing on the recycling of waste materials such as metal, batteries, and plastic.

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Material-based segmentation of the green and recycled mobile phone market
Metal
Plastic
Others

Market research analyst has estimated the plastic segment to account for more than 42% of the total market share by 2019. High market share of this segment can be attributed to factors like its ability to make the phone resistant to damage and its capacity to bring down the manufacturing cost.

Geographical segmentation of the green and recycled mobile phone market
MEA
APAC
Europe
Americas

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In this market research report, analysts estimate the Americas to lead the global market for green and recycled mobile phones during the forecast period. Rising consumer awareness pertaining to the importance of handling e-waste is a critical factor that drives growth in this region and results in its high market share of almost 53% by 2019.

Competitive landscape and key vendors

This market is highly competitive and is dominated by a few key players like Arrow and Cloudblue. The rapid penetration of mobile phones across the globe is expected to play a vital role in increasing the demand for e-waste management. On an average, a customer uses a mobile phone for about two years before purchasing a new product. This leads to an increase in the volume of waste being generated, which in turn brings about market growth during the forecast period.

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Leading vendors analyzed in this market research are –
Arrow electronics
Cloudblue technologies
Corporate Mobile Recycling
Redeem
SIMS Recycling Solutions Holdings Inc
Other prominent vendors mentioned in this market study are Mazuma Mobile, ReCell One Inc., and ReCellular Inc.