BWild |
December 24, 2012
Mobile gaming traffic reaching new highs, according to MobileSTAT
MobileSTAT, a leading provider of mobile advertising services, has released a new report concerning mobile gaming. Mobile gaming has become a major part of the game industry, largely due to the prevalence of mobile devices like smart phones and tablets. The report from MobileSTAT highlights the traffic that mobile gaming continues to see and forecasts the gains the industry can see through the introduction of affordable and more advanced mobile devices.
Report highlights promising sectors of game industry
According to the MobileSTAT report, mobile gaming does not appeal only to young consumers. A wide range of age groups enjoy mobile gaming applications on an equally varied array of mobile devices. The report notes that mobile gaming traffic is highest in Washington D.C., with a weekly average of 29 mobile gaming requests per resident, which is five times higher than anywhere else in the U.S. The popular Angry Birds franchise continues to prove that it is one of the most popular mobile games of all time.
iOS preferred over Android
The report shows that gamers prefer the iOS over the Android. Apple devices are some of the most popular pieces of mobile technology in the world. Apple fans have access to a huge amount of mobile games covering numerous genres. The Android platform also boasts of a massive offering of mobile games, but consumers seem to favor their iPads and iPhones over the Samsung Galaxy devices and the Kindle Fire.
Evening hours most popular among gamers
Approximately 68% of mobile gaming traffic occurs in the evening, according to MobileSTAT. This may be valuable information to advertisers that aim to connect with consumers through in-app marketing campaigns. Mobile gaming continues to prove that it can it is not a sector that should be taken lightly, especially among advertisers. The mobile gaming space is filled with potential that has gone largely untapped.
Advertising within these applications will be important to generating wealth next year.
While recent research continues its highlighting of the degree to which consumers say that they dislike mobile marketing, the figures regarding the channel’s performance are strongly suggesting the opposite.
Analyses of campaigns for smartphones and tablets alike are showing that they are highly effective.
Despite the fact that consumers don’t like the pesky ads that are appearing within their applications, the data is still showing that they are engaged by this mobile marketing and that it is encouraging them to spend money. Occasionally, this even means large purchases, and they’re doing it over their smartphones and tablets.
A rising number of analysts are releasing their figures that are demonstrating this same mobile marketing trend.
According to these statistics, it looks as though standard, smartphone, and tablet commerce could all stand to greatly benefit from an explosion of mobile marketing within applications. Though this had already been suspected by the completion of the third quarter of the year, it has been far more solidified from the results of the holiday season so far.
Shoppers over the last couple of weeks have made this the most successful time for mobile marketing in the history of online purchasing. The “biggest mobile shopping day” on record for eBay occurred on December 9. The volume from smartphones and tablets skyrocketed by 133 percent over the largest purchasing day in 2011.
Moreover, it is also being suggested that the impact of mobile marketing isn’t simply limited to the purchases that are measured due to the fact that they are made directly through the smartphone or tablet on which the ad has been viewed. Steve Yankovich, the vice president of mobile at eBay, suggested that one third of all of the transactions that the company receives have been “touched” by mobile, regardless of what device has been used for making the final purchase.
This means that the eventual purchases that are made by users are highly influenced by mobile marketing and what they see on the gadgets that display the ads. It also suggests that the channel will become far more central to the efforts and campaigns that are implemented in 2013.
