Category: Featured News

Payleven has now stepped out of Germany for Android support in the Italy, Poland, and the U.K.

Payleven has just announced that its Android mobile payments app is exploding its way throughout Europe, as it leaves its previously exclusive Germany in favor of an addition of three more markets, which include Italy, Poland, and the United Kingdom.

The app can now be downloaded in any of those countries through the Google Play Store.

The iOS app from that mobile payments company was already available in every market where that service is available. This includes Germany, the United Kingdom, Poland, Italy, Brazil, and the Netherlands. However, the company recognized that the Android environment presents a much larger number of challenges, simply because of the broad range of different types of hardware.

This meant that the mobile payments service needed to take far more variables into account.

A Payleven spokesperson explained that “As Android devices have different hardware components, it needs refinement to ensure app liability. So to actually launch Android perfectly in many countries is a long [process].”

Equally, though, while Android mobile payments may have meant greater complexity, it also has a tremendous user base, as the operating system has become a major dominant platform in the mobile commerce ecosystem. In fact approximately 70 percent of all worldwide smartphone shipments involve Android based devices.

This operating system is especially popular in the European market. For example, more than 70 percent of smartphones sold in Germany are based on that platform.

The Android mobile payments app from Payleven supports a number of different popular devices that use the platform. The company placed its primary compatibility focus on the most commonly used handsets, which include the Samsung Galaxy Nexus, Galaxy SIII, Galaxy SII, as well as the HTC One Series line, which includes the One S, V, and X.

This mobile payments application allows merchants to use a dongle that is plugged into a compatible device in order to be able to accept debit and credit card transactions. The company charges the merchant 2.75 percent per transaction. It currently supports swipe-and-sign, but it has announced that in the first part of next year, it will also have a dongle that will accept chip-and-pin cards.

FTC issues amendments to COPPA that could affect mobile gaming

Earlier this month, The Federal Trade Commission (FTC), a U.S. agency committed to promoting consumer protection, issued a call to the mobile applications industry to bolster their security measures for applications that are designed for children. Mobile gaming application are rampantly popular among children, and the FTC believes that the majority of these applications do not have adequate security measures in place to protect the information of consumers. The agency has released amendments to the Children Online Privacy Protection Act (COPPA) this week detailing some of the changes that must be made to mobile gaming and the applications business in general.

Developers banned from collecting information from children

According to the COPPA amendments, mobile gaming applications are completely forbidden from collecting personal data from users that are under the age of 13. Developers will have to received parental consent in order to obtain this information. The ban keeps mobile gaming applications from collecting geographic information as well in an attempt to provide young consumers with another layer of protection. Geographic information is often used in marketing to target specific demographics.

Developers tasked with securing personal information

The changes to the COPPA law also close a loophole that allowed applications to collect a wide assortment of information from consumers. These applications often use third party solutions to acquire personal information from users. The FTC notes that developers and applications providers will need to take reasonable steps in securing the protection of a child’s personal information and ensure that this information is kept confidential.

COPPA changes may be difficult to comply with due to consumer honesty

Changes to COPPA may have an impact on the mobile gaming sector, but app developers are likely to adapt well to the changes. There are concerns that children often use mobile applications without the consent of their parents. Protecting the information of young consumers is largely linked to the honesty of these consumers, which can be a problematic issue as young consumers tend to bend the truth in order to gain access to applications that may not be suitable for their age group.