Mobile Commerce News

Category: Featured News

Roblox Studio enters the mobile gaming space

Dan Gendro | December 30, 2012

Roblox Studio takes aim at the mobile sector

Roblox Studio, a small game developer, has garnered a significant amount of attention and success through its kid-friendly online game called Roblox. The game allows players to create their own content in the same vein as Minecraft, though with more advanced visuals. Roblox Studio has recently launched a free, mobile version of its game that can be played on the iOS platform. Roblox Studio believes that mobile gaming is taking off in a very significant way, especially among a young audience, which is the developer’s primary demographic.

Game garners acclaim for cross-platform capabilities

Roblox offers a wide variety of online gaming elements, such as community interaction and a thriving virtual economy, as well as intensely creative elements. The game has been praised for its ability to provide players with a wide range of tools to bring their ideas to life. One of the most acclaimed features of the game is the fact that players are playing with people on other platforms, such as Macs, PCs, and now mobile devices.

Tablet proves more friendly for mobile gamers

Transitioning into the mobile gaming space has been relatively easy for Roblox Studio. The vast majority of the code used for Roblox can be used in a mobile application, so developers only had to worry about optimizing the game for play on a mobile device, such as the iPad or iPhone. Roblox Studio found that tablet devices are more accommodating to the features of the game as the platform allows for more control.

Roblox Studio expected to find success in the mobile space

Roblox Studio is one of several development companies that has adopted a strong interest in the mobile gaming space. Several of these developers have found significant success in engaging mobile consumers with gaming applications. The Roblox mobile game has already garnered a strong following, and the game is expected to continue attracting young gamers well into the future. Roblox Studio has managed to avoid some of the controversy that has surrounded the mobile gaming space in regards to the privacy of young gamers.

Location-based marketing heats up with brewing rivalry

Stephen | December 30, 2012

Location-based marketing gains steam in social networking

Location-based marketing is heating up and social networking sites are leading the charge. Foursquare is one of the first social networking sites to offer “check-in” services, which allow users to inform their friends of the locations they visit throughout the day. Facebook recently adopted a similar service and both networking sites have found a significant amount of success with these services in the advertising space. This success has garnered the attention of Rich Gorman, an online marketing specialist and veritable celebrity in the advertising industry.

Facebook and Foursquare rivalry could be good for location-based marketing

Gorman notes that Foursquare has made significant advancements to its check-in service that offers users with local search options. This assists in discovering locations that would have otherwise gone unnoticed by consumers, thus directing business to small stores that typically see little traffic. Facebook itself has been working to expand its services in order to compete with Foursquare, hoping to make an impact in the location-based marketing space.

Mobile technology provides advertisers with direct line to consumers

Location-based marketing is becoming exceedingly important as consumers become more mobile. The advent of mobile devices has taken consumers away from stationary computing and out into the world, presenting a promising opportunity for marketers to engage consumers in a more dynamic way. Mobile devices, such as smart phones and tablets, allow marketers to be in constant contact with consumers and location-based services are providing marketers with valuable geographic information that could be used to target very specific demographics.

Mobile marketing expected to heat up in 2013

Gorman notes that there seems to be a growing rivalry between Facebook and Foursquare. Gorman suggests that Foursquare has a significant head start over its potential competitor, but Facebook has a great deal of clout that will enable it to match the capabilities of Foursquare. Location-based marketing may gain more momentum in 2013, especially as the rivalry between Foursquare and Facebook takes off.