The latest design for the product packaging will feature the smartphone friendly barcodes.
In its latest step to appeal to nutrition conscious consumers, McDonald’s Corp. has announced that it will be adding QR codes to the latest design of its product packaging, to make it easier for customers to learn about the foods they are purchasing.
The fast food restaurant has been making several similar efforts to simplify the transmission of information.
This largest fast food chain in the world has been making a number of different efforts over the last few months and in recent years, in order to make nutrition a higher priority. The QR codes are an element of this overall effort, in that they make it easier for consumers to check the nutrition content of the foods that they order.
By using QR codes, this nutrition information becomes much more conveniently accessible.
Kevin Newell, the chief brand officer at McDonald’s, explained that “Customers tell us they want to know more about the food they are eating and we want to make that as easy as possible by putting this information right at their fingertips.” As a growing number of those guests to the restaurants have smartphones, QR codes became a natural choice to assist in this effort.
The packaging featuring the barcodes will be launched throughout the United States, this week. Though they will not be present on every item, these black and white square will be found on the carry out bags, as well as on the fountain beverage cups from American locations. Throughout the rest of 2013, this same effort with QR codes will be rolled out worldwide as the information is translated into 18 additional languages.
The packaging, itself, was designed with the assistance of a number of different groups of people. It began with the feedback of the customers, themselves, but it also took into account the opinions of advisors in the fields of nutrition, fitness, and public health as a whole. The QR codes are an extension of the effort made last September, where all McDonald’s locations in the United States added the calorie information to each of the foods listed on their restaurant and drive through menus.
S2 Games founds iGames to focus on mobile gaming
S2 Games, a U.S. game developer with a strong presence in the online gaming space, has been bulking up to prepare for its entry into the mobile gaming sector. Earlier this month, S2 Games launched iGames, a wholly-owned subsidiary that is entirely devoted to the design and production of mobile games. The company has been hiring new talent to make a strong entry into the mobile gaming space, hoping to etch out its own niche in the sector and cater to its fans that have long been tethered to mobile devices.
Developer continues to win acclaim with flagship game
S2 Games is most well known for its Heroes of Newerth title. The game was released in 2010 and has since become a major success with gamers in the MOBA (Multiplayer Online Battle Arena) genre. While Heroes of Newerth is sometimes criticized as being almost a carbon copy of its predecessor (DOTA), it remains one of the most well-loved titles in the online gaming space. Because of the success of Heroes of Newerth, S2 Games has remained focus on the title for the past two years, so it is unclear exactly what the developer plans in terms of mobile gaming.
iGames looking for new, highly talented employees
iGames may be working on a way to bring Heroes of Newerth to mobile devices, or the company may be developing an entirely new title to meet the needs of mobile gamers. S2 Games has not yet announced any concrete plans for mobile gaming, apart from establishing a development studio devoted to that sector. The company is currently hiring mobile content managers, an assistant director of mobile games, a mobile game designer, and mobile game UI developer, among others.
S2 Games prepares to compete with other developers in the mobile realm
Mobile gaming has becoming a powerful force in the game industry, as it represents an extremely lucrative market. Several development studios are making moves to enter the mobile gaming space, with S2 Games being one of the latest to do so. These companies, which have traditionally focused on static platforms such as PCs and consoles, will have to compete with companies that have already established a strong presence in the mobile gaming space.
