Mobile Commerce News

Category: Featured News

NFC technology is being embraced for far more than mobile payments

Rebecca | January 22, 2013

Many companies are adopting this close range connectivity tech for new and surprising reasons.

Although NFC technology has been receiving the largest amount of attention due to the many massive attempts being made to introduce it to the mobile payments sphere, companies are also finding a number of other unique and helpful uses.

In fact, it is expected that payments may end up being one of the lesser uses.

At a recent large electronics show, several companies – including the event itself – applied NFC technology in a range of different ways. These chips were unveiled in numerous devices and were used for many different purposes. According to the Broadcom CEO, Scott McGregor, “NFC really simplifies things.” His company is a chipmaker that sees considerable value in this tech. He added that “The most advanced technology is stifled if it’s not easy to use. … NFC plays a very valuable role in simplifying user interfaces for consumer products.”

NFC technology is now being used for everything from payments to coupons, tickets, press releases and other data exchanges.

While the focus is primarily placed on mobile payments through NFC technology that would allow smartphones to be used at a point of sale in order to complete a purchase by tapping the device against a reader, the world isn’t quite there yet. It is still quite rare for point of sale terminals to be equipped with readers, which significantly limits the use of the chips, even among those who would be interested and have enabled smartphones.

However, recently, new consumer electronics are being launched that include NFC technology for whole new reasons. Enabled devices aren’t just smartphones anymore. Instead, they include televisions, speakers, refrigerators, cameras, and even business cards. Panasonic, for example, has added a chip to its rice cookers.

This is considerably expanding the possibilities connected with NFC technology. Clearly, it is not simply a one trick pony, and electronics companies are taking it seriously. Though many still expect that it will soon experience explosive use through smartphones, it is evident that device manufacturers of all kinds intend to try to take advantage of its benefits in many new and exciting ways.

Mobile security improvements sought by bill to allow users to delete data

Lucy | January 21, 2013

This proposed regulation would allow smartphone users to ask apps to delete their information.

U.S. Representative Hank Johnson (D-Georgia) has proposed mobile security legislation that would make it possible for smartphone users to be able to request that apps cease the collection of their personal data, and that they delete information that has been previously collected about them.

The American lawmaker has released a discussion draft for the change to the current law.

The release was made regarding the Application Privacy, Protection, and Security Act. This proposed bill would require mobile security measures to be taken by all apps, in that they must provide their users with notice about the data that they collect, and they must receive consent from those users before they will be permitted to collect any personal information.

This mobile security proposal would also allow the users to control the information being collected or held.

Beyond simply requiring permission to collect the personal information in the first place, this mobile security measure would also make it possible for users of apps to be able to tell the developer that they will no longer be using the app and that they wish the collection of their information to stop. This would mean that the developers would not only need to cease the collection of the data, and would also have to delete any personal data that has already been collected “to the extent practicable”, said the discussion draft.

Rep. Johnson used the AppRights.us website in order to solicit ideas for the mobile security and privacy bill that he wanted to propose. The website was initially launched in July 2012. He explained in a statement that “Because the majority of the feedback that we received on AppRights expressed strong support for user control, transparency, and security, we incorporated these principles into the bill.”

He also added that “Many of you also told us that simple mechanisms are important to protecting your privacy on mobile devices.” He went on to say that after he had heard the concerns that were raised, he was able to write provisions that would address them in a way that would provide increased mobile security, without threatening the integrity or functionality of the “apps that you love.”