Mobile Commerce News

Category: Featured News

Mobile gaming addicting to young consumers

JT | January 23, 2013

Mobile gaming draws criticism for focus on children

It is no secret that mobile games are designed to keep people playing them as long as possible. The longer a person plays a mobile game, the more exposed they are to the various advertisements and services being offered through that game. The mobile gaming space has been seeing more criticism for this common practice recently, however, because of the fact that many mobile games are played, if not designed specifically for, children.

Kytephone report shows Rovio games are the most addictive

A new report from Kytephone, a company that offers tools for the Android platform that are designed for child safety, shows that children are very susceptible to addictive mobile games. The report shows that many mobile games, especially those that are free to download, are very popular among the younger audience. The company drew its data from more than 13,000 children between the ages of 8 and 14. Kytephone found that the most addicting titles in the mobile gaming space came from Rovio, the developers of the Angry Birds franchise.

Rovio games beat out other titles on the mobile platform

During the 2012 holiday season, Kytephone found that children were spending 51% more time on mobile gaming than they had been during other times of the year. The majority of this time was spent on various Rovio titles, including Angry Birds and Angry Birds Star Wars. Other titles that are popular with children on other platforms, such as Minecraft, fell well behind Rovio in terms of mobile gaming. While most of these games are not associated with any fees, they do expose children to advertisements and often encourage the spending of money in order to unlock new services.

Mobile games could be exposing children to advertisements designed to encourage them to pay for services

Mobile gaming has begun attracting critical attention because of its apparent focus on appealing to a very young audience. For entertainment purposes, this is rarely a problematic issue. Mobile gaming applications do not exist for the sole purpose of entertainment, however, as most developers in the mobile gaming space rely heavily on putting advertisements within the games to generate revenue. These advertisements can also collect personal information from a consumer, putting a child’s personal information at some degree of risk.

Sephora sees big results from mobile commerce

Dan Gendro | January 23, 2013

Sephora finds promise in focus on mobile commerce

Mobile commerce has been a very strong boon to the retail industry. Beauty products specialist Sephora has seen major gains through its focus on mobile commerce and consumers with mobile devices. Sephroa director of mobile and digital store marketing Johnna Marcus notes that the company saw a significant increase in mobile orders over the past year, as well as an increase in mobile traffic. The company is expected to see similar results in 2013 as it continues its focus on mobile commerce.

Company sees 167% spike in mobile orders

According to Marcus, Sephora saw a 167% increase in mobile orders in 2012 and a 75% increase in online traffic from mobile devices. The company attributes these results to its ongoing campaign to engage consumers through a variety of mobile initiatives and services tailored for mobile commerce. One of the measures Sephora has taken to engage mobile consumers comes in the form of an application, which provides users with an array of “personal assistant” features that could be useful in shopping.

Retail mobile commerce expected to account for $37 billion in 2013

A recent report from eMarketer, a leading market research organization, predicts that consumers will purchase more than $37.44 billion in retail goods this year. All of these purchases will be done from either a smart phone or tablet, thanks to the growing variety of mobile commerce services being made available to consumers. Sephora expects to see a significant number of its sales come from the mobile space.

Sephora not alone in focus on mobile commerce

Sephora is not the only retail company that has high hopes hinging on mobile commerce. Indeed, mobile commerce seems to be all the rage within the retail industry, with many companies working on ways to directly engage mobile consumers and encourage mobile shopping and spending. Much of the interest surrounding mobile commerce in the retail industry may come from the strong results retailers saw during the 2012 holiday shopping season, when many of their most ambitious mobile commerce initiatives paid off.