Category: Featured News

Macy’s continues engaging mobile consumers

| January 24, 2013

Macy’s finds success through focus on mobile space

Retail giant Macy’s has been working to engage mobile consumers in a more dynamic way recently. The retailer has seen its customers evolve over the years, with more people becoming apt to use their mobile devices to shop and make purchases. At times, these consumers have been difficult to appeal to because of the lack of mobile services the retailer employed in the past. Over the past two years, however, Macy’s has established a strong grip on mobile consumers and continues to look for ways to engage these people with the services they have come to expect from the retailer.

QR codes and application overhaul provide better service to consumers

In the months leading up to the 2012 holiday shopping season, Macy’s began to use QR codes to direct consumers to digital content that could be found on the retailer’s mobile website. The company also launched a major overhaul of its mobile application, updating the platform to be more accommodating of mobile commerce. Macy’s saw 44% of the applications existing users download the updated version of the application before Black Friday last year. The overhaul spurred a 19% growth in the application’s user base.

Mobile commerce proves popularmacy's mobile consumers

In the retailer’s 39,000-square-foot store in Herald Square, New York City, store associates make use of mobile devices to provide information to customers concerning inventory and particular, often difficult to find, items. These devices are also used to process mobile payments. Macy’s recently began accepting mobile payments made through the use of Google Wallet and the retailer is part of a pilot project for Isis, one of the main competitors of Google Wallet, in Utah and Texas.

Macy’s finds balance in mobile focus

Macy’s has positioned itself to take advantage of the growing interest consumers are showing in mobile commerce. The retailer has managed to make itself stand out from amongst the competition by finding ways to engage mobile consumers and, more importantly, direct them to physical stores throughout the country. A focus on mobile consumers has, in the past, backfired for many retailers, leading many consumers to stop coming to physical stores. Macy’s seems to have found the appropriate balance to avoid this pitfall.

Fixmo receives support from Samsung Ventures

| January 24, 2013

Fixmo gets support from SamsungSamsung Ventures announces backing of Fixmo

Samsung Ventures, the investment branch of the massive South Korean Samsung Group, has thrown its support behind Fixmo, a developer of mobile software. Fixmo has a very acute focus on the realm of mobile security. The company typically caters to enterprises and government clients, offering a variety of risk management and security tools for mobile devices. Samsung Ventures believes that the company holds a great deal of promise, especially as the world becomes more reliant on mobile technology.

Mobile security continues to attract attention of large companies

Mobile security has become a very serious issue across a variety of industries and channels. Consumers are becoming more reliant on their smart phones and tablets to function in their daily lives. Phenomena like mobile commerce are great examples as to how mobile technology is beginning to play a more important role throughout the world. Because consumers have a tendency to share or store very valuable information on their smart phones and tablets, these devices have also become prime targets for hackers and anyone interested in exploiting this information for some form of gain.

Investments will help Fixmo with research and development

Fixmo notes that the investments coming from Samsung Ventures will help the company continue its research and development projects. Samsung has been working to get more involved in the mobile security space recently, especially where it concerns enterprise. The company is not the only one showing interest in Fixmo, however. Last year, Motorola also partnered with Fixmo in order to get more involved with mobile security and help make progress in this particular field.

Samsung may be looking to compete with RIM for enterprises

Samsung may be strategically positioning itself to compete with one of the largest companies that has made several breakthroughs in the field of mobile security: Research In Motion (RIM). RIM is gearing up for the release of the BlackBerry 10, which is expected to be one of the most popular mobile devices for enterprises around the world. The BlackBerry platform has long catered to enterprise clients and offers a variety of security features that make it more viable than mobile devices coming from other companies.