Mobile Commerce News

Category: Featured News

Mobile commerce beginning to transform UK business

BWild | February 4, 2013

UK continues to see major shift through mobile commerce

Mobile commerce is beginning to have a major impact on the United Kingdom business sector. Over the past year, mobile commerce has become a very prominent trend, with many consumers clamoring for the change to purchase products using their mobile devices rather than traditional means. Sage Pay, a provider of mobile commerce services, has released its third annual e-Business Report concerning United Kingdom businesses and their adoption of mobile commerce. The report shows that these businesses are beginning to consider mobile consumers as a very important demographic that cannot be ignored.

Report shows that businesses are beginning to focus on their e-commerce websites

The report surveyed some 1,500 online businesses throughout the United Kingdom. According to the report, less than a quarter of these businesses are developing their own mobile application, opting instead to focus on e-commerce websites. Approximately 73% are working to make their websites more accommodating of mobile commerce. These businesses are pushing to see higher levels of mobile traffic to their sites and provide consumers with more decisions during their shopping experience.

Mobile sales making up sizeable portion of activity

Those businesses that have dedicated applications catering to mobile consumers are seeing as much as 19% of their sales come from mobile devices. Sage Pay suggests that this is a sign that the mobile commerce market in the UK is beginning to expand. Consumers are feeling more comfortable engaging in mobile commerce as services become more secure and widely available. Many businesses have begun adopting mobile marketing campaigns that promote their commerce services, thus drawing even more attention to their mobile commerce endeavors.

Businesses becoming more accommodating of mobile consumers

As the UK continues to embrace mobile commerce, the business world is beginning to transform. Companies are beginning to take mobile consumers more seriously, adopting services that are align better with the demands of these consumers. They are also beginning to improve their mobile security measures in order to grow consumer confidence in mobile commerce. As mobile technology continues to grow in popularity, businesses have also begun adopting social media marketing as a powerful tool to get the attention of mobile consumers.

Mobile security solution introduced by Kaspersky

Denny | February 4, 2013

Kaspersky unveils new mobile security platform for businesses

Kaspersky Lab, a leading security software developer, has unveiled its latest generation of security solutions that are designed to address the challenges businesses face in the mobile space. Mobile security has become a major issue for much of the business world. More people are relying on their smart phones and tablets to access corporate information, which puts such information at risk because many of these mobile devices feature lackluster security measures of their own. Kaspersky Lab is working to solve this problem.

Endpoint Security for Business provides IT administrators with new security tools

Kaspersky has built a new mobile security platform it calls Endpoint Security for Business. The platform is designed to specifically counter the threats imposed by advanced malware and cybercrime. It is also designed to be simple to use in order to dispel some of the complexity that goes into mobile security for businesses. The platform allows IT administrators to protect the information that is being accessed by smart phones and tablets, allowing this information to be accessed in a more secure manner.

Platform boasts of many innovative features

The platform allows for individual files, folders, and full-disks to be encrypted using Kaspersky’s encryption technology. It also provides a multitude of tools designed to give IT administrators control over the various security features associated with databases. These tools allow administrators to change the security protocols of protected information, making them more or less secure as necessary.

Companies still struggling with mobile security

Mobile security continues to be a problematic issue for businesses around the world. New security measures are being introduced at a rapid pace, but hackers seem to always be one step ahead. Mobile technology has proven to be a boon in many industries, but it has also opened up businesses to risks that they did not face in the past. Some of these businesses have been struggling to keep up with the ever evolving threats of the digital world. Kaspersky Lab has, fortunately, been there to help these businesses become more secure.