Category: Featured News

New mobile security guidelines introduced by PCI Security

| February 23, 2013

New Mobile Security GuidelinesPCI Security publishes guidelines for mobile security

The PCI Security Standards Council, a global forum for the development of payment security standards, has published new guidelines to help educate the world’s merchants on the issue of mobile security and how it relates to mobile commerce. Consumers have been growing more interested in mobile payments in recent years, creating significant demand for merchants to adopt mobile commerce systems. As these merchants become more accommodating of consumer demand, security is becoming an increasingly important issue.

Guidelines expected to help merchants make mobile commerce more secure

The new guidelines from PCI Security are meant to help merchants understand the complexities that exist in the world of mobile security. The guidelines may help merchants better protect their customers as they become more accepting of mobile commerce. PCI Security has put strong focus on mobile transactions that make use of payment card data, rather than transactions made directly through a bank account. Connecting a payment card to a mobile device is becoming more common, as consumers consider this a more convenient and secure way to participate in mobile commerce.

Mobile security will help secure growth of mobile commerce market

According to a recent study from Juniper Research, a leading market research firm, mobile transactions are expected to reach $1.3 trillion globally by 2015. This is four times higher than the current level of mobile transactions volume. The firm suggests that this steep increase in mobile commerce is due to businesses becoming more interested in ensuring they can accommodate the needs of mobile consumers. In order for this growth to become a reality, however, businesses will have to adopt better security features to protect consumers.

Evolving threats may make it difficult to ensure security

Mobile security continues to be a major area of concern in the realm of mobile commerce. PCI Security’s new guidelines are expected to help merchants adopt better security standards for their payment systems, but the constantly changing security landscape may make it difficult for businesses to stay up-to-speed with the most current threats that exist in the mobile space.

Consumers growing more comfortable with mobile commerce

| February 23, 2013

Mobile Commerce ConsumersIntela study shows mobile commerce is seeing strong acceptance among consumers

Consumers in the United Kingdom are becoming more comfortable with the prospect of purchasing goods with their mobile devices, according to new research from Intela, a leading performance marketing firm. The UK is one of the most auspicious markets for mobile commerce in the world, with many telecommunications companies and financial services firms working to engage mobile consumers in more dynamic ways. Retailers throughout the country have been embracing mobile payments, adding momentum to the growth of mobile commerce and helping make consumers more comfortable with participating in mobile commerce.

More than 50% of UK mobile consumers eager to make mobile payments

According to Intela, more than half of the UK’s mobile consumers are now comfortable with making mobile payments of $15 or more. The firm notes that the initial growth that mobile commerce had seen in the UK was due to the “iTunes effect,” the trend that saw consumers purchasing music and applications through their mobile devices. This trend helped consumers understand how mobile payments worked, and now these people are beginning to make purchases through platforms outside of iTunes as their options become more varied.

Investments in mobile commerce are growing

Intela notes that investments in mobile commerce coming from UK businesses rose significantly in 2012. Many of the businesses adopting mobile commerce have adopted a strong focus on educating consumers on how to participate in mobile payments. The firm notes that these efforts have paid off very well, with approximately 40% of UK consumers claiming they have a better understanding of how mobile commerce platforms work. Moreover, these consumers are very likely to make mobile purchases in the future for products they are interested in.

US consumers also show comfort with mobile payments

Intela’s study is not focused solely on the United Kingdom. The firm found that U.S. consumers are also growing more comfortable with the concept of mobile commerce. According to Intela, 56% of U.S. consumers are happy to spend more than $10 on mobile purchases. Nearly one in two of these consumers are very comfortable with mobile commerce platforms and how these platforms operate.