Category: Featured News

Telenity introduces new mobile marketing platform

Telenity, a provider of communications solutions, has launched a new mobile marketing platform called Canvas SmartLBA. The platform is designed to offer new marketing opportunities to mobile network operators and brand owners. Mobile marketing has become a very important aspect of the business world due to the rapid adoption of mobile technology among consumers. Telenity believes that its new mobile marketing platform will help companies reach out to mobile consumers and engage with them in a more effective way.

Platform includes location-based features

Canvas SmartLBA allows users to collect real-time information and make use of the data to help formulate effective marketing strategies. Users can use this information to expand their reach to a new demographic of consumers. This data can also be effective in better understanding the trends that are emerging in particular markets. The platform has location-based features with built-in consent management functionality, making it easier for users to control opt-ins to location-based marketing programs and protect the information of consumers.

Marketing revenues to reach new heights by 2016

Telenity predicts that mobile marketing revenues will reach $24 billion by 2016, suggesting that the advertising world is slated for major growth in the coming years. Revenues are likely to grow because of the number of people that are making use of smart phones and tablets. Telenity believes that its new platform can help businesses see strong revenue gains through their mobile marketing campaigns. Such campaigns will need to be finely crafted, however, in order for these businesses to see any pronounced success.

Security continues to be a major issue for consumers

Mobile marketing has proven successful for many companies in the past. Issues regarding security have, however, derailed several marketing campaigns that aimed to engage mobile consumers. These campaigns tend to collect personal information from consumers, a practice that has been receiving a great deal of criticism lately. Marketing platforms that offer security features that help protect this information are becoming more popular due to the rising demand for protection coming from consumers.

A startup company is helping to make learning more exciting and fun for children.

A Toronto, Canada, startup is using augmented reality technology to help to overcome the tedium and boredom that is often associated with geography classes and make the subject more exciting for children.

The strategy uses maps in a unique and interactive way to help Canadian children to learn about the world.

The augmented reality program is called Fun Maps for Kids, and it applies interactivity to digitized maps in order to help to make them more interesting to child learners. This startup was created by a family in Toronto who had returned from a trip with their son – three years old – which took them around the globe.

Worldwide travel helped to inspire the development of this augmented reality learning tool.

The founders of the company are Martin Pietrazak and Natasza Cieplik, who created it in 2012. Their initial purpose had been to help to teach their son about different places around the world. However, the idea soon proved to be too interesting for them to keep within the family, so they expanded it to be able to provide this augmented reality learning experience to other children, as well.

Though it is based on print maps, they offer students a great deal more than the traditional atlas. Instead, the creators made sure that their maps would have an interactive feature that would bring them to life for students. They used the patented Layar app in order to take advantage of its ability to add digital content to printed pages using augmented reality.

This experience starts off with nothing more than a map that is mounted on the wall, which is a common sight in geography classrooms. However, when the students in those classes use an iPad on which the Layar app has been opened, the map soon provides additional images, animations, and audio clips that can all be accessed through the use of the touch screen.

The company’s website claims that the augmented reality maps offer students a “window to the world” which would not be available to them through traditional printed images and drawings.