Category: Featured News

Samsung introduces new mobile technology suite for enterprises

| February 26, 2013

Samsung New Mobile TechnologySamsung sets sight on enterprises with new mobile technology

Samsung became the world’s leading smartphone manufacturer last year with the launch of the Galaxy S III. The company was able to dethrone Apple after years of competition and is now beginning to set its sights on BlackBerry, the company that has dominated the enterprise market for several years. BlackBerry’s smartphones are favored among business professionals because of the features they offer, but Samsung believes that it can offer enterprises much better tools that can synergize the personal and professional profiles in a single mobile device.

Samsung unveils Knox

Samsung has revealed an new enterprise initiative called Knox. The initiative is designed to allow users to make use of their personal and professional profiles on a single mobile devices, rather than keeping track of these profiles on various devices. This is similar to BlackBerry Balance, which is one of the major features of the recently launched BlackBerry 10 operating system. The BlackBerry Balance separates personal items, such as mobile games and entertainment applications, and corporate applications. This feature allows corporate applications to remain secure, free from the data collection methods that are common in apps like mobile games.

Knox will help keep corporate data secure

Samsung’s Knox is still in its early stages of development, but Samsung believes that the service will be well received in the world of enterprise. The system will help keep corporate applications secure by separating them from the rest of a smartphone’s operating system. These applications will still function as they are meant to, but the mobile device itself will have limited access to the information being used with these applications. Applications that are more personal will not be able to interact with corporate applications on any level.

Knox may be an adequate alternative to BlackBerry

Samsung believes that Knox will help provide more peace of mind for enterprises making use of mobile devices. Knox is expected to help address some mobile security issues that exist with the Android operating system. These issues have lead many enterprises to favor BlackBerry in the past, but that may change when Knox is fully actualized in the market at some point in the coming years.

Google getting aggressive in the realm of mobile commerce

| February 26, 2013

Google Mobile CommerceGoogle takes ambitious steps to secure position in mobile commerce arena

For the past year, Google has been showing strong interest in mobile commerce and online retail. The company’s Google Wallet has been somewhat well received by consumers around the world, many of whom praise the product’s ability to make purchasing products more convenient. Google has seen significant growth in the mobile commerce and retail arenas, which has lead to confrontation with companies that have long held dominance in these industries, such as Amazon.

Channel Intelligence platform could be a major boon for Google

In a move to make itself more competitive with Amazon, Google has announced the acquisition of Channel Intelligence, a data management platform for retailer inventory. Channel Intelligence could give Google the tools it needs to make major progress in the realm of e-commerce. The platform holds a vast amount of information concerning retail advertisers. Using the platform, Google will be able to access detailed retailer pricing and inventory data, as well as data on how retailers convert shoppers into dedicated customers. The platform is expected to give Google better pricing power over its own advertisements.

Platform to help Google provide better services to retailers

The Channel Intelligence platform will help Google offer better options to retailers concerning advertising through its widely used search engine. This will allow the company to establish a more dominant foothold in the world of online shopping and likely set it to directly compete with Amazon. Consumers have already proven that they rely heavily on online search to make their shopping more efficient, but more of these consumers are using mobile devices to shop and research products. Amazon already has a significant lead over Google in regards to catering to mobile consumers.

Mobile commerce demand growing among consumers

Mobile commerce continues to be a strong focus for Google and other companies interested in the retail industry. The demand for mobile commerce services among consumers has reached the point where it can no longer be ignored by retailers, thus these companies are making a push to accommodate the needs and interests of these consumers more adequately. Google has seen a major opportunity for growth in providing these retailers with tools that could make them more effective in the field of mobile commerce.