Smartwatches and fitness bands are becoming more commonplace and may help to create smarter cars.
Wearable technology is becoming extremely popular, particularly when it comes to various types of health and fitness trackers, though smartwatches are slowly on their way in, as well. Ford hasn’t failed to notice this.
Moreover, Ford has not failed to notice the opportunity that wearables could present for its vehicles.
Scientists and engineers working for the automaker are currently looking into ways to integrate wearable technology and vehicles in order to improve driver assist technologies in a way that is much more customized to the unique experience of the driver who is behind the wheel. Of particular interest to the researchers is the detection of a stressed or sleepy driver and ways to help to promote a safer road experience as a result of the awareness of those conditions.
The Ford Research and Innovation Center researchers think wearable technology could bring vital health data to auto tech.
This could allow information about the condition of the driver to be shared with the in-vehicle technologies, such as the Blind Spot Information System and lane-keeping assist. For instance, Ford described a way in which wearables could be integrated into lane-keeping assist by causing the system to become more sensitive if it should detect that the driver had not received adequate sleep during the night before.
Connection to a health tracker could also work with the adaptive cruise control if a driver’s heart rate spikes with an increase of traffic, as it could encourage the vehicle to boost the distance between itself and the other vehicles around it. This could provide the driver with more breathing room and reaction time in order to decrease stress levels and raise road safety.
According to the vehicle design and infotronics global manager at Ford Research and Advanced Engineering, Gary Strumolo, “Wearable technology integrated with the vehicle allows for more accurate biometric data to stream continuously and alert active driver-assist systems to become more sensitive if the driver shows signs of compromised health or awareness.” It will be interesting to see how such technology fares in safety testing when it comes time to release it.
Android Pay is now available in the United Kingdom
Google has officially launched its new mobile payments service in the United Kingdom. The company is looking to compete with others in the mobile commerce space with its Android Pay platform, which has found modest success in the United States. This is Google’s first entry into the mobile commerce market, of course, as it released its Google Wallet platform some years ago. The rapidly changing market has pressured Google to launch a new service, however, which is where Android Pay comes into play.
Mobile commerce is growing quickly in the UK
The United Kingdom is a very attractive market for mobile commerce. Many consumers in the country are using their smartphones to shop online and purchase products in physical stores, taking advantage of the services that are available to them. The Android Pay service is the latest such service, which can be used by those with accounts with most of the UK’s major banks and credit card issuers. A growing number of retailers are beginning to rely on mobile payments services as well, which is creating new opportunities for platforms such as Android Pay.
Android Pay continues to fight for a foothold in the mobile commerce space
Android Pay was launched last September in the United States and Google notes that it has signed 1.5 million people up for the service every month since then. Despite this, however, Android pay has struggled to find a foothold in the country. While the service is equipped with effective security features, many consumers in the United States are still not comfortable with the concept of mobile commerce. This is not the case in the United Kingdom, where many people have shown favor with being able to pay for products with their mobile devices.
Google to face more competition in the UK
Android Pay has managed to attract significant support from businesses in the UK, but it will still have to compete with other, more established mobile payments services in order to find success. One of Google’s major competitors in this market is Apple, which launched its own payments service in the UK in July of last year. Samsung, another player in the mobile commerce field, is also coming to the UK with its own payment service in the near future, which will further increase competition.