Category: Featured News

New mobile commerce and marketing platform launched by Celltick

| March 1, 2013

mobile commerce couponsCelltick taken a new step in mobile commerce

Celltick, a leading mobile commerce company, has announced the launch of its Real Time Coupon Server, which is available to Celltick’s 140 million users worldwide. The new platform allows users to incorporate mobile coupons into their marketing campaigns. Mobile coupons have become extremely popular with consumers that rely on their smartphones and tablets to shop and make purchases and Celltick believes that its new platform can help improve the traffic that businesses see from mobile consumers. The platform is likely to be a major benefit to companies that already have a strong interest and presence in the mobile commerce market.

Mobile coupon platform provides merchants with new services

The Real Time Coupon Server features a new revenue share model developed by Celltick. The new model will allow operators the opportunity to generate revenue after a purchase has been made by offering additional services and products to consumers. The platform allows merchants to create, manage, and make changes to their mobile coupon campaigns and offers detailed analytics concerning engagement in these campaigns and the activity in the mobile commerce market.

Engaging mobile consumers becoming more important

Telecommunications companies like Vodafone India have already been using the platform for their mobile coupon campaigns and Celltick suggests that these companies have seen significant success in engaging mobile consumers. Merchants are likely to see similar success as they begin to cater more to the demands of mobile consumers by providing them with services they are interested in. Mobile commerce is growing in popularity among consumers, thus the Real Time Coupon Server could be a significant benefit for merchants interested in tapping into this rapidly growing consumer base.

Consumers showing more interest in mobile commerce

As its name suggests, the Real Time Mobile Coupon Server is capable of sending mobile coupon campaigns in real time. This enables companies to maintain a high level of engagement with mobile consumers. Many consumers have shown strong interest in mobile commerce, making them more open to mobile marketing campaigns and loyalty programs that could offer them some form of benefit.

Deep Silver to take on mobile games

| March 1, 2013

deep silver mobile gamesDeveloper to begin hiring for mobile games push in coming weeks

Deep Silver, a game developer owned by Koch Media, has announced plans to enter into the mobile games space. The developer is looking to expand its development team by hiring additional talent. Deep Silver is one among many game developers that has begun to focus on the development of mobile games due to the growing popularity of mobile devices. The developer plans to announce new positions in the coming weeks across its development, sales, and marketing divisions.

Mobile technology makes gaming possible anywhere

Koch Media CEO Klemens Kundratitz notes that consumers can now play games wherever they are thanks to the proliferation of mobile devices like smartphones and tablets. Kundratits suggests, therefore, that making the transition toward mobile gaming is a logical business move for Deep Silver. The developer will not focus exclusively on mobile games, of course, as evident in the company’s recent acquisition of intellectual property from defunct game developer THQ.

Deep Silver to focus on cross-platform mobile games

Deep Silver aims to make its mobile games cross platform; available to all mobile operating systems. Some of the company’s console titles are also likely to have some representation in the mobile space, but the developer has yet to announce any plans concerning what games these might be. Menno van der Bil, commercial director for Deep Silver, claims that consumers can expect to see the same innovation and originality that they have come to expect from the developer.

Demand for mobile gaming continues to grow

Mobile games are expected to have a profound impact on the game industry. As consumers become more interested in mobile platforms, their interest in consoles may begin to wane. Indeed, the availability of mobile games and digital distribution has hurt the retail sale of physical game products. Deep Silver does not foresee any significant turbulence in the future of console gaming, but the developer is keen on establishing a formidable presence in the mobile gaming space in order to appeal to the interests of an evolving consumer base.