Category: Featured News

Final quarter data has now revealed that nearly a quarter of its online sales were over mobile devices.

QVC has become the latest believer in the success available through m-commerce as it saw an exceptionally strong performance over that channel in the last quarter of 2012.

This represented an increase of 60 percent in its sales over smartphones and tablets.

The QVC parent company, Liberty Interactive Corp., which was listed in the seventh place among the Top 500 for 2012 as identified by Internet Retailer, saw a considerable year end on December 31. According to the statistics included in its recently released report, its revenue had increased overall by 4.2 percent, bringing its total to $10.01 billion. This was an increase over its 2011 total of $9.61 billion.

While QVC saw its overall web performance rise, it was m-commerce that became the true star last year.

The American web sales for the company rose by approximately 10.9 percent, reaching $2.23 billion, when compared to the $2.01 billion from the year before. Its international web sales were not broken down by channel within this report. It did note that its total sales increased by 2.9 percent to $8.51 billion when compared to 2011’s $8.27 billion. Its international sales were up by just shy of that amount, 2.4 percent, reaching $2.93 billion from having been $2.86 billion the year before.

Forty percent of QVC’s American sales for the year were the result of online shoppers, which was a year over year rise of 37.1 percent. In the last quarter, online sales represented 42.7 percent of the total, which was a big jump from the 39.7 percent in the last quarter of 2011.

Where things were truly explosive, though, were in m-commerce in the last quarter. The sales in that channel grew by 109.3 percent in 2012 to reach $175.6 million. In 2011, that figure had been $83.9 million. Last year the mobile sales made up 22.6 percent of all of the online purchases, which was a tremendous leap over the 11.8 percent that they represented in 2011.

Clearly, 2012 was a defining year for m-commerce at QVC, which is bound to continue to push through this channel throughout 2013.

Companies join together to provide better mobile commerce services

JMango, a leading mobile solution firm, has teamed with mobile commerce specialist paythru to create a new mobile payment solution. Both companies have witnessed the rise in popularity of mobile commerce and have begun to see high demand from consumers for new, more efficient mobile payment services. The companies have joined together to share their technology and develop a new system that will meet the needs of consumers worldwide and expand the availability of mobile commerce.

paythru to use 360 Mobile Development Platform from JMango

Per the partnership, paythru will be able to make use of the 360 Mobile Development Platform from JMango. The platform allows for mobile applications to be developed and deployed for all major mobile operating systems. Applications can be attuned to these operating systems with a single line of coding, making the programming process more streamlined. The platform also allows applications to adhere to the strict standards that exist in the payment industry, allowing them to be more secure when used for mobile commerce.

Security continues to be a top concern for consumers

Security is a major concern when it comes to mobile commerce. Mobile devices are beginning to traffic a large amount of financial information on a daily basis. This makes these mobile devices very attractive targets for hackers, whom can easily exploit this information if mobile commerce applications are not adequately protected. Security has been one of the major reasons many consumers choose not to participate in mobile commerce, especially with some security firms suggesting that the number of mobile attacks will be on the rise for the foreseeable future.

JMango touts security measures of development platform

JMango has made an effort to improve the security of its development platform in order to address many of the issues that face mobile commerce. The firm suggests that the platform boasts of the toughest security measures available in the mobile space, allowing app developers to produce highly secure software that can protect the financial information of consumers.