Category: Featured News

Mobile games may be a good platform for video advertisements

| March 11, 2013

Mobile Games Video AdsVideo ads in mobile games are on the rise

Video advertising in mobile games has been growing more prominent in recent years. Last year marked a major increase in the use of video ads in mobile games, according to AdColony, a leading video advertisement firm. The firm suggests that those playing mobile games watched more than 1 billion video through its platform since 2011. Video ads may be becoming an ideal way to engage consumers in mobile games, presenting a new dynamic to marketing to these consumers.

Video ads prove successful in 2012

Due to the interest consumers appear to have in video ads in their mobile games, AdColony reported a 565% increase in its revenues in 2012. Advertisers have been encouraged by the engagement they have seen through video ads in mobile games as well. AdColony claims that spending on video ads grew by 122% from 2011 to 2012. The company expects to continue seeing promising growth into the first quarter of 2013.

Videos tailored to consumer interests are most successful

AdColony notes that one of the reasons video ads have become so successful is because its platform delivers videos that consumers actually want to see. Much of the marketing that can be found in mobile games is relatively random. The AdColony platform provides consumers with advertisements that they are likely to find interesting, based on the mobile games that they play. Advertisements that align with a consumer’s interest are more likely to be successful, especially when it comes to the gaming community, which is either staunchly opposed to in-game advertisements or very supportive of these advertisements.

Mobile games becoming a powerful marketing tool

Marketers are beginning to move away from traditional forms of advertising, focusing more on the mobile space and putting more emphasis on interactivity. Consumers are responding well to interactive marketing because it is something new. Video advertisements, in particular, have been receiving a great deal of support from consumers who are showing that they are willing to participate in these advertisements more so than in traditional marketing campaigns.

Tablets favored for mobile commerce over smartphones

| March 11, 2013

Mobile Commerce tablets win over smartphonesTablets win out in the realm of mobile commerce

Mobile commerce has been growing at a rapid pace around the world. Several industries, including the retail sector, has shown a strong interest in the adoption of mobile commerce because of the opportunities it represents. Most of these industries are focusing their efforts on catering to smartphone users, who are believed to account for the vast majority of the mobile population. While this may be true, smartphone users do not account for the majority of mobile commerce activity.

Adobe research shows that web traffic primarily comes from tablet devices

According to research from Adobe, websites around the world are seeing more traffic from tablets than from smartphones. Adobe researchers tracked more than 100 billion visits to 1,000 of the world’s most popular websites, many of which included e-commerce platforms like Amazon and eBay, and found that most of this traffic was coming from tablets. Tablets are particular prolific in the United Kingdom, where consumers are more likely to surf the web and even pay their bills online using a tablet device.

Tablets considered more convenient for consumers

Researchers suggest that smartphones are more appealing to consumers when it comes to mobile applications and games. Tablets, however, are more convenient when it comes to actually browsing the Internet. Moreover, tablets can take advantage of conventional website design rather than being forced to access mobile-friendly versions of popular websites. This is a benefit for some in the mobile commerce sector as they do not need to design services that are designed solely for smartphones.

Mobile commerce may cater to tablet users in the future

Adobe research shows that consumers are more likely to spend more time on a website using their tablet than a smartphone. Smartphones are favored for short, quick visits to websites, whereas tablets are more accommodating to those that enjoy a longer experience. Mobile commerce may be moving into a realm where tablets are winning out over smartphones. Adobe expects that mobile commerce among tablets will continue to grow in the coming years.