India quickly becoming a hub for mobile commerce
Mobile commerce is on the rise in India. Online retail giant HomeShop18 is predicting a promising future for mobile commerce throughout India as more consumers get their hands on new smartphones and tablets. These consumers are becoming more comfortable with the idea of making purchases online, and mobile devices are becoming the ideal platform to do this. HomeShop18 anticipates that mobile commerce will contribute to more than 25% of all online shopping traffic by 2015.
Mobile device penetration growing rapidly
India is home to a massive population. Currently, approximately 70 million smartphone and tablet owners call India home, and many of these consumers enjoy shopping online. HomeShop18 expects that the number of mobile consumers will continue to grow well into the future. According to a recent report from the Internet and Mobile Association of India, more than 165 million people are expected to access the Internet through a mobile device by 2014.
Investors show strong support for mobile payments
Mobile commerce analysts in India suggest that several e-commerce companies in India have raised over $500 million in 2012 in order to make their mobile commerce services more robust. Moreover, e-commerce investments in 2012 grew to $14 billion, up from the $6.3 billion they were in 2011, showing that investors have a strong interest in the mobile commerce initiatives that many online businesses are adopting.
HomeShop18 may establish dominance in Indian mobile commerce
HomeShop18 currently boasts of two mobile applications that can be used for mobile commerce. The retailer has plans to bolster its mobile commerce services in order to appeal to a wider range of consumers in the future. Tapping into these consumers can often be a difficult task, but many Indian consumers have shown an aggressive enthusiasm for participating in mobile commerce and online shopping from the mobile device. If HomeShop18 can beat out the competition it has in the mobile commerce scene, it may become India’s leading mobile shopping platform in the near future.
Android facing mounting mobile security threats
The Android platform is being aggressively targeted by hackers from all over the world, causing major mobile security concerns for thousands upon thousands of consumers. More than 350,000 unique malware applications were recently discovered on Google Play, many of which were downloaded by a massive number of consumers. Mobile security is quickly becoming a very important subject for Android users, and Trend Micro, a leading Internet security firm, has launched a new update to its mobile security suite, providing more protection to consumers.
Mobile Security 3.0 launched by Trend Micro
Trend Micro has launched Mobile Security 3.0, a security application specifically designed for the Android platform. The application boasts of several features that aim to keep a consumer as safe as possible. One such feature is the application’s ability to scan other applications for malicious content. Any such content detected by the application can be quarantined so that it does not infect the rest of a user’s mobile device. The application also allows users to backup their important information on a cloud network, keeping it safe from those that would exploit such information. This data can be retrieved easily when necessary.
New security application allows users to wipe their mobile devices remotely
Malicious applications are not the only threat in mobile security. Smartphones and tablets are very popular targets for theft and many people often have their mobile devices snatched from their hands while in public. Mobile Security 3.0 accounts for these threats by giving consumers the ability to remove all data from their mobile device remotely, rendering stolen smartphones and tablets virtually useless in terms of information exploitation and identity theft.
Application includes privacy scanner for social media
Unlike some other mobile security application, the latest offering from Trend Micro also provide users with a privacy scanner for social networking. This scanning can identify any privacy risks that may exist in a person’s Facebook account and recommend settings that can keep a user’s information secure. The Mobile Security 3.0 application is available for approximately $30 on Google Play, but a free trial version of the application is also available to Android users.
