Category: Business

Your New Tech Product: Planning for Release Day

Across the world, it’s the best tech products that are quickly becoming huge businesses, going from teams of 20 to 2,000, or becoming Unicorns in extra-quick time. Tech products have the ability to garner wide appeal and positive reviews and to be used the world over in game-changing successes. But to really hit the ground running with your new tech product, you need to plan it from ideation to finished product. In this article, you’ll learn how that plan should take shape.

Making a Map

A product map, or roadmap, is important to help you sketch in some key dates and milestones to attempt to work towards in the future. When you have an idea of the stages through which your product will go before it’s ready to hit the market, you’ll be able to place these into the best product roadmap tools in the software market, so that everyone involved in this new product will know what they’re expected to deliver, and at what time. Remember that this is just a blueprint; you can always change the dates and the order of the tasks later, should you need to.

Staff Organization

Producing a tech tool is largely in the hands of your developers and their teams of software and app experts, but that’s not the only type of personnel that you’ll have involved in your product launch plan. In fact, your product will fare best if you’re able to get all of your business pulling in the same direction for your new product launch. For instance, you should be able to:

  • Get your sales teams pushing this new product for its release date
  • Ask marketing to draw up long-term materials to help promote the product
  • Host conversations with your creative teams around branding and product name
  • Update your website and communications channels with details of launch day
  • Get staff focused on working the new product into their communications with customers

All these tasks require good organization, driven by tasks on your roadmap, in order for you to hit the ground running on the launch day itself.

new tech product

Launch Day

Launching a new product or service is always thrilling. You’ve worked hard as a team to pull off your new product, and it’s ready to be shared with the public. Now, you need to mark the occasion as well as you can in order for you to reward your hard-working staff, and to share the buzz in your company with the wider community.

If possible, you should invite all interested stakeholders to a gathering to celebrate your launch. This will enable your team to network with the other businesses that have helped you along the way, and it’ll give local press and other beneficial contacts the chance to really take a look at your product before they share it with their friends and communities. A launch party is also just letting off steam after a period of hard work and is vital to get your team onside after their long journey.

Use the tips above to help you get your product planned and launched in to the tech scene this year.

How Dropshipping is Revolutionizing E-Commerce

Dropshipping is a business model that enables companies to sell products to customers without ever having to physically stock the items themselves. Reducing the overheads that come with having a large inventory, it allows independent businesses to test and trial new merchandise without the pressure of jeopardizing a large investment.

How Dropshipping Works  

The first step is to seek out a supplier (which can be done independently), or through an integrated app, which has a database of thousands of suppliers. Once the desired product has been found it can then be uploaded onto your store. When purchased, the item will be sent directly from the supplier to the customer; all the business owner needs to do is check that the order details are all correct.

Why Dropshipping is Such a Valuable Resource 

The benefits of dropshipping are multiple, especially for small to medium-sized businesses, since the model is accessible, fast-acting, and versatile. The list below outlines just some of the ways in which it is revolutionizing the e-Commerce marketplace.

  1. Fewer Overheads

Dropshipping reduces the costs of warehouse rental, as well as the investment of a large stock of inventory. The latter is particularly important as the effects of poor inventory management can have many detrimental consequences, from poor customer service, to impeding accurate planning and strategies. Businesses using dropshipping have increased freedom of movement since they are not tied to a physical stockpile; an owner can run their business from their kitchen table, providing there is a good internet connection.

  1. Scalability

In order for a business to grow it needs to continue to meet the demands of the market.  However, this can be challenging since these demands are always in flux. As tastes and trends change, so must a company in order to maintain relevance and market share. Although small businesses have the largest potential for growth, many fail to scale, since scaling is traditionally a resource-draining enterprise. Leveraging dropshipping allows businesses to scale more freely as it reduces the risks that come with inventory investments.

  1. Less Upfront Capital

Dropshipping allows businesses to sell products online with relatively small upfront costs, making it much more accessible. Since a company is not committed to selling any inventory upfront, there is little risk involved, making it possible to start a retail business without much capital.

  1. It Makes the Perfect Testing Ground

With companies spending over $45 billion annually on market research, knowing what a customer wants has never been more important. Dropshipping does not have to make up the entire product range offered, rather, it can be used as a way of testing the potential interest customers would have in a new item or range. For example, a women’s clothing brand might use dropshipping to test the market for expanding into accessories.

  1. Streamlined E-Commerce

From managing the warehouse to packing and shipping orders, dealing with returns, and staying on top of older stock, the daily management of an online store can be draining. Dropshipping allows business owners the time and resources necessary to focus on product development, business goals, and long-term growth.