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Author: Stephen

Mobile security becoming more serious with online companies

| March 5, 2013

Mobile Security onlineCompanies begin to consider mobile security a priority

Privacy has become more than a regulatory measure that online companies must wrangle with on a daily basis. As consumers begin to favor their mobile devices more, privacy has become a major concern for them, especially when it comes to mobile marketing and mobile security. Online companies are now fighting to prove that their privacy measures are much more comprehensive than those coming from their competitors, all in a bid to ensure that consumers have control over the data they share with the business world.

Mozilla takes steps to protect privacy

Many companies are adopting a very firm stance on the issue of privacy. Such is the case with Mozilla, which holds a very strong presence in the web browser market. Mozilla has announced that it will allow users of its Firefox browser to completely disable all third-party tracking methods in order to provide them with more security while online. This extends to the company’s recently unveiled mobile operating system, which could have major implications for the world of mobile marketing and mobile security.

Apple and Facebook look to improve mobile security

Mozilla is not alone in its enthusiasm concerning mobile security. Apple has begun requiring application on its popular App Store to receive permission from consumers before collecting geographic information and other data. Facebook, which has long been plagued by accusations of carelessness when it comes to privacy, has also been making moves to become more secure for users. The social network is currently working on a variety of privacy tools, one of which keeps a user’s personal data stored on a cloud network.

Government interest spurs action on mobile security

Much of the enthusiasm concerning mobile security may be due to the fact that the U.S. government is beginning to force companies to take the matter more seriously. The Federal Communications Commission recently introduced new regulations that require applications to inform their users that personal information is being collected. Demand for better privacy and mobile security measures has also been on the rise among consumers, forcing companies to take more considerations when it comes to protecting information.

Samsung makes a move on mobile commerce with Wallet application

| March 2, 2013

Samsung Mobile CommerceSamsung introduces new mobile commerce application

Samsung has begun showing off its new Wallet mobile application for its line of smartphones. The company has adopted a strong interest mobile commerce recently, and this interest has helped the company dethrone Apple as the leading provider of mobile devices in the world. Consumers share the enthusiasm for mobile commerce that Samsung has been displaying, demanding new applications that can facilitate mobile payments and make it easier to manage bank accounts and shop online.

Wallet to provide digital storage to consumers

Samsung’s Wallet will act in much the same way that other mobile wallets do. The Wallet will be able to store a wide variety of digital information and content, such as financial data and tickets for concerts or public transport. In this way, the Wallet is very similar to Apple’s Passbook. Unlike the Passbook, the Wallet will allow users to participate in mobile commerce in some way, thanks to the NFC capabilities of Samsung’s latest smartphones.

Wallet to make use of QR codes

While the Wallet will leverage NFC to some degree to open up mobile commerce to consumers, the other aspects of the application will be based on barcodes, specifically QR codes. The Wallet can store mobile coupons, airline tickets, and special offers from loyalty programs that can all be accessed through scanning a QR code. Samsung believes that these codes are a simpler way of providing services to consumers rather than having the Wallet rely entirely on NFC technology.

Wallet may be included in new Galaxy S4

Samsung has already lined up an array of partners that will support the Wallet when it is launched. The company is currently preparing for the launch of the new Galaxy S4, which is expected to be released in spring this year. The Wallet may be made available before the launch of the S4, with current speculation suggesting that the application will be available in a matter of weeks rather than months.