Author: Stephen

Mobile security becoming a major concern for Android

| March 13, 2013

Mobile Security AndroidAndroid facing mounting mobile security threats

The Android platform is being aggressively targeted by hackers from all over the world, causing major mobile security concerns for thousands upon thousands of consumers. More than 350,000 unique malware applications were recently discovered on Google Play, many of which were downloaded by a massive number of consumers. Mobile security is quickly becoming a very important subject for Android users, and Trend Micro, a leading Internet security firm, has launched a new update to its mobile security suite, providing more protection to consumers.

Mobile Security 3.0 launched by Trend Micro

Trend Micro has launched Mobile Security 3.0, a security application specifically designed for the Android platform. The application boasts of several features that aim to keep a consumer as safe as possible. One such feature is the application’s ability to scan other applications for malicious content. Any such content detected by the application can be quarantined so that it does not infect the rest of a user’s mobile device. The application also allows users to backup their important information on a cloud network, keeping it safe from those that would exploit such information. This data can be retrieved easily when necessary.

New security application allows users to wipe their mobile devices remotely

Malicious applications are not the only threat in mobile security. Smartphones and tablets are very popular targets for theft and many people often have their mobile devices snatched from their hands while in public. Mobile Security 3.0 accounts for these threats by giving consumers the ability to remove all data from their mobile device remotely, rendering stolen smartphones and tablets virtually useless in terms of information exploitation and identity theft.

Application includes privacy scanner for social media

Unlike some other mobile security application, the latest offering from Trend Micro also provide users with a privacy scanner for social networking. This scanning can identify any privacy risks that may exist in a person’s Facebook account and recommend settings that can keep a user’s information secure. The Mobile Security 3.0 application is available  for approximately $30 on Google Play, but a free trial version of the application is also available to Android users.

Mobile games may be a good platform for video advertisements

| March 11, 2013

Mobile Games Video AdsVideo ads in mobile games are on the rise

Video advertising in mobile games has been growing more prominent in recent years. Last year marked a major increase in the use of video ads in mobile games, according to AdColony, a leading video advertisement firm. The firm suggests that those playing mobile games watched more than 1 billion video through its platform since 2011. Video ads may be becoming an ideal way to engage consumers in mobile games, presenting a new dynamic to marketing to these consumers.

Video ads prove successful in 2012

Due to the interest consumers appear to have in video ads in their mobile games, AdColony reported a 565% increase in its revenues in 2012. Advertisers have been encouraged by the engagement they have seen through video ads in mobile games as well. AdColony claims that spending on video ads grew by 122% from 2011 to 2012. The company expects to continue seeing promising growth into the first quarter of 2013.

Videos tailored to consumer interests are most successful

AdColony notes that one of the reasons video ads have become so successful is because its platform delivers videos that consumers actually want to see. Much of the marketing that can be found in mobile games is relatively random. The AdColony platform provides consumers with advertisements that they are likely to find interesting, based on the mobile games that they play. Advertisements that align with a consumer’s interest are more likely to be successful, especially when it comes to the gaming community, which is either staunchly opposed to in-game advertisements or very supportive of these advertisements.

Mobile games becoming a powerful marketing tool

Marketers are beginning to move away from traditional forms of advertising, focusing more on the mobile space and putting more emphasis on interactivity. Consumers are responding well to interactive marketing because it is something new. Video advertisements, in particular, have been receiving a great deal of support from consumers who are showing that they are willing to participate in these advertisements more so than in traditional marketing campaigns.