Written by Stephen Vagus

Author: Stephen

Mobile payments continue to thrive with Starbucks

Stephen | April 30, 2013

Starbucks sees strong potential in mobile payments

Starbucks has seen a significant degree of success through its mobile payments initiative. The company, which began embracing mobile payments only a few short years ago, continues to see more consumers show interest in the idea of mobile commerce with each passing day. The company now reports that it processes more than 3 million mobile transactions every week, and expects that this number will continue to grow as the company begins to put more focus on innovation in order to continue capturing the favor of tech-savvy consumers.

Company continues to focus on innovation

Mobile payments are quickly becoming a staple for Starbucks, but they have not yet become the company’s lifeblood. The company has been able to offer consumers a more convenient and efficient way to pay for products, but Starbucks is beginning to look for ways to improve the mobile payments experience. As such, the company has a goal to further bridge the gap between the physical world and the digital world.

Starbucks aims to connect physical and digital worlds

Bridging this gap can be somewhat difficult given the vague nature of the separation of these two realms. Starbucks is keen to create a deeper experience for consumers when it comes to mobile payments and shopping in physical stores. Part of this involves providing consumers more information concerning certain products and giving them the opportunity to engage in this information in a dynamic fashion. The company also has plans to put emphasis on its line of health and wellness products, and will offer these products through a variety of mobile initiatives in the future.

Mobile payments find support throughout retail industry

Mobile payments have been well received by Starbucks and its consumers. Starbucks is not the only company showing a strong interest in mobile payments. Much of the retail industry has become enthralled with the concept of mobile commerce. This interest is largely driven by the increasing number of consumers with smartphones and tablets who are interested in a new form of commerce.

Mobile commerce growth skyrockets in the US

Stephen | April 28, 2013

Study highlights growth of mobile commerce in US

A new study from eMarketer, a market research and analysis firm, paints a promising future for mobile commerce in the U.S. Consumers throughout the country have been growing more acclimated to the concept of mobile commerce as they become more exposed to it. This exposure is due to the numerous companies and organizations that are pushing to establish dominance in the mobile commerce field, providing these consumers with access to platforms and services that can be used to make mobile payments. The study suggests that mobile commerce will soon account for a significant number of retail sales within the U.S.

Consumers becoming more comfortable with mobile shopping

Mobile commerce has been showing the most growth in the retail industry. Consumers are beginning to use their mobile devices to shop for and purchase products, considering this practice to be significantly more convenient than conventional forms of commerce. As such, the demand for mobile payments services has been on the rise and many retailers have shown their eagerness to oblige.

25% of retail sales will be mobile by 2017

According to the study from eMarketer, mobile sales in will account for 25% of all online retail sales by 2017, more than double that recorded in 2012. The study shows that mobile commerce has grown rapidly since 2012, prompting an 82% increase in mobile sales over that time period. By 2017, mobile commerce is expected to generate more than $108 billion in retail sales, much of which will come during the holiday shopping season.

Mobile commerce services becoming more accommodating to consumers

Mobile commerce is currently experience arise to fame that is similar to that seen in mobile technology itself. As consumers become more familiar with mobile commerce, they are beginning to provide feedback concerning the improvements they wish to see introduced into their favored payment platforms. As such, the companies and organizations investing in mobile commerce are beginning to develop platforms that are more secure and easier to use, attracting even more interest from consumers throughout the country.