Written by Stephen Vagus

Author: Stephen

Walmart takes on mobile commerce

Stephen | May 12, 2013

Walmart continues to see promise in mobile commerce field

Walmart has been taking note of the attention that the mobile commerce scene has been receiving recently. The retailer has long been accustomed to adapting to changes in the market and meeting the demands of consumers and now it is beginning to shift toward becoming more accommodating to the mobile space. More consumers are using their smartphones and tablets to shop than ever before, leading to a swell in the demand for mobile commerce services. Walmart is now working to meet this demand and has begun overhauling its e-commerce and mobile strategies.

Retailer to launch new website

Walmart believes that e-commerce is among its primary growth engines and claims that e-commerce may power the majority of the company’s growth in the near future. In order to become more attractive to online shoppers, the retailer is taking a new approach on the matter of e-commerce and has adopted a strong focus on mobile. The retailer is planning to launch a new home page for its website that will feature the services and functionality that consumers are coming to expect from companies in the retail industry.

Site optimized for mobile use

The new site will be optimized for mobile use, allowing those with smartphones and tablets to navigate the site easily and without any trouble. The site will also support mobile commerce for those interested in purchasing products online through their mobile devices. Walmart claims that more than half of its customers have smartphones and if the company does not cater to this demographic it may be missing out on a promising opportunity.

Retail industry continues to see growth in mobile commerce

Mobile commerce is quickly becoming a staple in the retail industry. Consumers have responded well to the concept of mobile commerce and are quickly becoming more comfortable with purchasing products online using their mobile devices. Walmart is one among many in the retail industry that has begun showing more favor to the mobile crowd.

Facebook unconcerned with rise of mobile games

Stephen | May 10, 2013

Mobile games may not be causing developer exodus from Facebook

Rumors have been circulating recently suggesting that game developers are caught in a mass exodus from Facebook. These rumors claim that these developers are fleeing exodus in favor of mobile platforms in the hopes of taking advantage of the explosive growth being seen in mobile games. Facebook, which has long been a hub for social games, claims that these rumors are unfounded and suggests that game developers are not abandoning the social media platform for better opportunities that may exist in mobile games.

Fall of Zynga sparks rumors concerning social gaming

Many of the rumors concerning the developer exodus were sparked over a year ago when Facebook’s favored game developer Zynga began to collapse. Last year, Facebook cut ties with Zynga and the developer has begun to focus more heavily on mobile games as part of its restructuring efforts. With Zynga out of the picture, Facebook’s gaming scene has begun to experience some turbulence. Facebook claims that the challenges its social games are seeing are due to market corrections being made and the often volatile nature of gaming in general.

EA moving into mobile games

Electronic Arts, one of the largest game publishers in the world, has been moving away from social games recently, adding further momentum to rumors surrounding Facebook’s social gaming space. The publisher has also adopted a strong interest in mobile games, claiming that this sector holds more promise than social gaming.

Facebook remains popular with many developers

While some developers and publishers may be moving into mobile games, Facebook has shown little concern over the supposed fall of social gaming. Developers moving into the mobile space have not been taking down their social games and these games continue to attract a great deal of activity for Facebook. The social network also continues to be the favored platform for many game developers and those looking to establish themselves in the competitive game industry