eBay rebrands division to focus on mobile commerce
Two years after acquiring GSI Commerce, eBay has rebranded this unit as eBay Enterprise. This division is not one of the company’s three main business units and will be responsible for enterprise commerce solutions for brands and retailers. For the past two years, GSI Commerce has been working to create and develop online shopping sites and boasted of more than 1,000 clients worldwide before the eBay acquisition. Now, as a division of eBay, GSI Commerce will be responsible for promoting new initiatives, such as those in the mobile commerce space.
Company continues to show strong interest in mobile space
The interest that eBay has in mobile commerce dwarfs that coming from other companies. The company has devoted a great deal of its resources to promoting mobile commerce around the world and has done exceptionally well in this endeavor thanks to the backing of its subsidiary PayPal. The new eBay Enterprise will continue this work, but will be primarily focused on retailers and brands that are interested in engaging mobile consumers.
eBay Enterprise brings a more acute focus to company initiatives
With eBay Enterprise taking a more focused approach to the matter of mobile commerce, eBay may be able to make strong progress in this field. For the past few years, eBay’s focus on mobile commerce has been somewhat expansive. A more acute focus may help the company appeal more effectively to retailers and brands in particular markets rather than working to appeal to everyone everywhere.
eBay expects strong gains in mobile commerce by year’s end
The rebranding of GSI Commerce has provided eBay with some confidence concerning the results it expects to see this year n the realm of mobile commerce. According to eBay Enterprise, more than 30 eBay Commerce clients will have mobile commerce services available in their stores by the end of the year. PayPal is also expected to see strong gains in the mobile commerce field through its work with eBay Enterprise.
China sees strong growth in mobile games market
Mobile games are popular all over the world, but in China, the game market has boomed in the first quarter. Gaming in China has been a somewhat tricky situation for the past several years. The Central Government imposed a ban on gaming consoles in 2000 that has all but stymied the country’s market for console games. Despite the ban, many Chinese consumers consider themselves to be avid gamers and, in the past, have turned to PC gaming over other forms. With the advent of mobile technology, however, these consumers have been showing a great deal of interest in mobile games.
Games market grows as mobile technology thrives
China’s mobile games market has been experiencing strong growth over the past several months. Consumers have proven themselves to be heavily reliant on their mobile devices, which also means that they turn to these devices for entertainment when necessary. Mobile games have become an ideal form of entertainment for commuters and for students spending time between classes. These people are not only willing to spend their time on mobile games, of course, as they are also eager to spend money on these games as well.
Market exceeds $350 million in first quarter
The country’s market for mobile games has breached the $350 million mark for the first quarter of this year, a 30% increase over what it had been during the same quarter of 2012. The boom is being attributed to the growing popularity of so called mobile network games — games that require an Internet connection to play. These mobile games typically offer strong social elements that allow consumers to connect with one another and play together.
Console ban may be good for the mobile games sector
China’s ban on consoles may be a powerful boon for mobile games. The lack of competition in this given market has allowed mobile games to flourish and reach a large portion of the population. Most of the mobile games enjoyed by consumers are free to obtain, but also offer content for a modest fee. Consumers have proven that they are happy to pay for additional content, as long as the game can hold their attention.
