Author: Stephen

Google Glass could serve as a new mobile commerce platform

| July 1, 2013

Google Glass may have something to offer in the way of mobile commerce

Google Glass has been receiving a great deal of attention for its potential as a powerful social platform. The device’s augmented reality features certainly lend credence to this as they would, quite literally, change the way people see the world around them and interact with people in that world. Indeed, it is often the association that augmented reality has with entertainment and social networking that wins Glass most of its attention. The device may, however, have promising prospects in the realm of mobile commerce.

Forrester Research report highlights marketing and commerce possibilities

Mobile commerce is not a topic that is often highlighted in conversations concerning Google Glass. Glass is, essentially, a mobile device that can support a wide range of applications, which immediately makes it much more than a simple entertainment or social networking platform. Forrester Research, a leading market research firm, has released a new report concerning Google Glass that suggests that the device could eventually serve as a powerful mobile commerce platform.

Google - Mobile CommerceAugmented reality could be used to create a new shopping experience

The Forrester Research report suggests that there are many marketing opportunities that exist with Google Glass, but also opportunities in the realm of mobile commerce. The device leverages augmented reality, which has been used in the retail sector in the past to enhance the shopping experience of consumers. The report suggests that the technology can be used in the same way with Google Glass, allowing consumers to shop for products with Glass acting as a sort of virtual shopping assistant. Moreover, Google’s strong interest in mobile commerce may herald the introduction of mobile payment services that are specifically designed for Glass.

Report makes note of strong marketing opportunities with Glass

The Forrester Research report highlights the marketing potential of Google Glass. The report notes that the device’s location-based technologies and services could be especially useful to advertisers that are attempting to develop more targeted campaigns. The full potential of Google Glass is not likely to be realized any time soon, however, as the device itself is still a ways off from actually being released into the market.

Square Enix to embrace mobile games

| June 27, 2013

Square Enix to move away from traditional games toward mobile games

Japanese game publisher and developer Square Enix has been a powerful name in the game industry for several years. The company is responsible for some of the most beloved franchises in the industry, but has recently begun to struggle with its most recent titles and endeavors. This is largely due to the fact that gaming is changing, as are the gamers. As older gamers give way to a new generation, Square Enix is finding that more people are inclined to play games on their mobile devices. In an effort to retain its place in the game industry, Square Enix has begun to set its sights on mobile games.

A new generation spurs a new focus for the developer

The developer has announced that it will be transitioning away from the big-budget games that had made it famous in the past. While Square Enix will not be abandoning its efforts to make such games, much of the company’s focus will be attributed to mobile games. This new focus will not only affect the company’s publishing initiatives but also the development aspect.

Mobile Games - Square EnixMobile games may help Square Enix connect with a new generation of gamers

The company has high hopes for mobile games, largely due to the popularity of these games with consumers. The success that mobile games represent is most evident among independent developers. Games like Angry Birds and Temple Run have become unexpected phenomena in the game industry and both of these games have proven to be strong revenue streams for their developers. Square Enix believes that mobile games can help it overcome the failures of its past and make it a more recognizable name with a new generation of gamers.

Company likely to face many challenges

Mobile games are popular, but there are many challenges that exist in moving away from traditional, big-budget projects. The first involves the relatively low attention span that consumers have when it comes to mobile games. Another challenge is represented by the fact that mobile games must often include micro-transactions in order to generate a profit, a practice that is somewhat controversial among gamers.