Author: Stephen

Chinese developers set to bring mobile games overseas

| July 30, 2013

Chinese mobile games may soon find their way to foreign markets

Chinese game developers may soon flood into overseas markets, using mobile games to reach a vast multitude of new consumers. Several of the country’s prominent game developers have announced plans to make a push into foreign markets, hoping to engage consumers that are interested in mobile games. Many of these consumers have become enthralled with the simplistic, yet addictive nature of these games, and Chinese developers are well versed in making such games. Some developers believe that they could find strong success in foreign markets in the short-term while also enjoying the success they have fostered in their home country.

Domestic game industry boasts of $3 billion in revenue

China’s game industry reached more than $3 billion in revenue at the end of June this year. The industry is experiencing a 36% year-on-year growth in revenue, driven heavily by consumers that have shown strong interest in mobile games. This interest in not exclusive to Chinese consumers, of course, and those with smartphones and tablets in other countries have also become enthralled by mobile games. Some Chinese games are already available outside of the country and have pulled in more than $300 million in revenue.

China mobile games to go overseasDeveloper has plans to acquire foreign studios

Shanda Games, a prominent developer and game publisher in China, has plans to launch two new funds that are meant to invest in the acquisition of mobile game studios within China as well as overseas. The company will release a total of 30 mobile games by the end of this year and plans to carry this momentum into 2014 with new studios that are located outside of China. WeChat, a popular social networking and gaming platform in China, is also expected to find its way overseas in the coming years.

Developers may face challenges in foreign markets

While Chinese companies have high hopes for mobile games in foreign markets, the game industry is notoriously fickle when it comes to such titles. Consumers had once shown a great deal of favor for the games produced by U.S. developer Zynga. After a few missteps, the company is now struggling to find some solid footing in a market that is extremely critical on any degree of failure.

Mobile commerce helps power growth in Europe

| July 26, 2013

European mobile commerce sparks growth despite problematic economic environment

Despite a turbulent economic environment, European e-commerce is thriving, with growth driven largely by mobile commerce. A new report from Transport Intelligence, a market research firm, shows that European e-commerce activity has been on the rise, with many consumers purchasing products online via their smartphones and tablets. This sector is showing strong growth even as similar sectors in the retail industry lose their footing due to troubling economic climates throughout the region.

Report shows that e-commerce market grew by 12% in 2012

According to the report, the European e-commerce market grew by 12% in 2012 while overall retail sales plummeted during this same period. Companies that specialized in online retail saw promising results by engaging mobile consumers, many of whom have become enthralled with the concept of mobile commerce. The results that these companies have seen over the past year have encouraged traditional brick and mortar retailers to take the online world more seriously.

Mobile commerce growth in EuropeRetailers pressured to adapt to modern consumers

The report notes that retailers are beginning to feel a strong need to cater to the mobile commerce crowd. Advances in technology are beginning to force retailers to adapt and approach consumers in a new and more dynamic way. There are those that have shown resistance to mobile commerce, and e-commerce in general. In the United Kingdom, Jessops and Comet, two prominent retailers, recently declared bankruptcy as they were unable to engage in a new generation of consumers with evolving interests.

Traditional retailers begin to take online world more seriously

The report suggests that e-commerce will continue to experience strong growth in Europe, especially as more consumers become interested in participating in mobile commerce. It is expected that retailers whom offer comprehensive mobile commerce services will find strong support from consumers. Traditional retailers with brick and mortar shops are also expected to put more emphasis on their online presence, developing websites that are more accommodating the needs of mobile consumers.