Author: Stephen

Amazon takes a new approach to mobile commerce

| September 3, 2013

Mobile commerce continues to grow with consumers

It is no secret that mobile commerce is becoming much more than a trend around the world. Tech-savvy consumers have flocked to the concept of mobile payments and even those without smartphones and tablets are finding ways to purchase products online with their mobile devices. There is a significant level of buzz surrounding the mobile commerce space currently, which has encouraged large companies to enter into this scene in order to find success. Amazon is one of these companies.

Amazon announced new affiliate program for app developers

Amazon already boasts of one of the strongest presences in e-commerce, but the company has been growing more interested in the mobile sector in recent years. The company has been involved in its own mobile payments initiatives, but is now taking a step to get applications developers more involved in mobile commerce. Amazon has announced a new program that will provide developers with a 6% commission on all products that are features in their applications. The program will be restricted to Android applications for the time being.

Mobile Commerce - Amazon Affiliate program proves successful for Amazon

Amazon currently boats of some 900,000 affiliates that account for approximately 40% of the company’s revenue. These affiliates are paid a commission for featuring Amazon advertisements on their websites and commissions tend to range from 4% to 25%. The company’s affiliate program has been very popular and quite lucrative. Amazon believes that it can bolster its mobile commerce market share by mimicking this program in other sectors, such as the applications market.

Mobile commerce venture may boost Amazon’s market share

Given the popularity of applications, Amazon may be able to find some success with its latest mobile commerce initiative. It will also provide developers with a way to become more acclimated to the mobile payments scene. Consumers have already shown their interest in mobile commerce, so Amazon intends to capitalize on this by providing them with more ways to purchase products online.

Mobile payments lag in Ireland

| August 29, 2013

Ireland is lukewarm when it comes to mobile payments

Accenture, a market research firm, has released a new report concerning Internet services and mobile payments in Ireland. The report shows that Ireland is considered one of the leading countries when it comes to calls made through the Internet through services like Skype. Ireland is, however, lagging behind in terms of mobile payments. Mobile commerce has seen sluggish adoption throughout Ireland despite the interest that consumers have in online shopping and using their mobile devices in daily life.

Internet calls are popular among consumers

According to the report, approximately 74% of Irish consumers currently own smartphones, with one-third of consumers owning tablets. This is somewhat higher than the global average; 67% and 24% respectively. Approximately 34% of Irish consumers use their mobile devices to conduct Internet calls, higher than the global average of 28%. Many consumers favor Internet calls due to quality services and the convenience such communication services offer.

Mobile Payments IrelandMobile payments have yet to win favor

Mobile payments have not received the same favor from Irish consumers as Internet calls have, however. The report shows that only 12% of consumers currently participate in mobile commerce. One-third of consumers claim they plan to make mobile payments within the next 12 months. While many consumers are not participating in mobile commerce, 48% of these consumers claim that they would be willing to switch providers if they are offered better mobile payments services.

Mobile commerce may play a major role in the future

In Ireland, mobile payments are primarily made for tickets for events and transportation. Some consumers prefer mobile payments for online shopping, but the majority of Irish consumers have yet to warm to the concept of mobile commerce. As mobile technology begins to play a bigger role in the lives of consumers, however, mobile commerce is expected to gain traction. Eventually, Ireland may see a significant spike in mobile payments, driven by the introduction of comprehensive and efficient services that meet the needs of consumers.