Global Video on Demand (VOD) Market 2015-2019
About Video on Demand:-
VOD is a service through which viewers can watch their desired content through service channels such as cable TV, DTH, or OTT services. These services can be connected to their viewing systems such as TVs, computers, and portable devices such as tablets and smartphones. With these services, users can utilize functions such as fast-forward, rewind, and pause while watching their favorite programs. Thus, VOD services offer comfort and flexibility to customers.
Global Video on Demand market to grow at a CAGR of 23.16 percent over the period 2014-2019.
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Covered in this Report:-
The report covers the present scenario and the growth prospects of the Global Video on Demand market for the period 2015-2019. The report classifies the market into two segments by distribution platforms: OTT/Streaming Services and TV Subscription Services. To calculate the market size, the report considers the revenue generated from these segments only. Their current market size as well as the forecast based on the revenue generated by each of them is also presented in the report. For TV subscription services, the report only considers DTH and Cable TV as mediums though which VOD service is opted.
Global VOD Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
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According to the report, user-friendly interfaces are being developed by the operators as this acts as a factor that differentiates them from other competitors. Service providers are striving hard to develop better menu options and recommendation engines so that the consumer is not confused by the huge pool of available data. This helps in enhanced user control over program selection. With consumers owning multiple video screen devices, in both the at home format and the mobile format, they demand a unified experience independent of their location.
Further, the report also discusses that the availability of contents is the prime challenge for both service providers and consumers. The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.
