Author: Press Release

Global Business Process Management (BPM) market to grow at a CAGR of 14.03 percent over the period 2012-2016.

One of the key factors contributing to this market growth is the need to improve productivity and gain a competitive advantage. The Global BPM market has also been witnessing the increased demand for cloud-based solutions. However, the high implementation costs could pose a challenge to the growth of this market.

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Global Business Process Management (BPM) Market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market in the Americas and the EMEA and APAC regions; it also covers the Global BPM market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

The key vendors dominating this space include Adobe Systems Inc., IBM Corp., Oracle Corp., and Pegasystems Inc.
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The other vendors mentioned in the report are AgilePoint Inc., Appian Corp., Bizagi Ltd., Cordys Inc., Fujitsu Ltd., Global 360 Inc., Handisoft Global Corp., Intalio Inc., K2 Software Inc., Metastorm Inc., OpenText Corp., Pallas Athena Corp., PNMsoft Ltd., Polymita Inc., Progress Software Inc., SAP AG, Software AG, and Tibco Software Inc.

Key questions answered in this report:

What will the market size be in 2016 and what will be the growth rate?
What are key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by key vendors?
What are the strengths and weaknesses of each of these key vendors?

Mobile advertising is one of the fastest growing fields in advertising…

Which drives the growth of online advertising. Mobile advertising is a platform for advertising through mobile devices such as tablets and smartphones. A rapid increase in the number of mobile devices has induced advertisers to choose mobile advertising. Search, display, and messaging are the three advertising platforms in the Global Mobile Advertising market. Retail, Financial Services, and Pharmaceutical are the three leading industries that invest in mobile advertising.

Global Mobile Advertising market to grow at a CAGR of 24.24 percent over the period 2015-2018.

Consumers are increasingly spending more time watching videos, browsing the internet and using other applications on their mobiles, which is persuading advertisers to invest in mobile video advertising.

According to the new report, advertisers are increasingly buying mobile ad space through programmatic channels, which has made programmatic video for mobile devices the fastest growing segment in the Global Mobile Advertising Market.

“In 2013, more than 65 percent of mobile display ads were traded programmatically and this figure is expected to skyrocket in the coming years,”.

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Covered in this Report

This report covers the present scenario and the growth prospects of the Global Mobile Advertising market for the period 2014-2018. To calculate the market size, the report takes into account the revenue generated from search, display, and message mobile advertising. The market size in the report is the net of agent commission, production cost, and discount.

Global Mobile Advertising Market 2015-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC and EMEA regions, Latin America, and North America; it also covers the Global Mobile Advertising market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

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Programmatic channels enable advertisers to plan, create, buy and measure the effectiveness of mobile display ads. Furthermore, real time bidding (RTB) spending is also expected to increase threefold in the next four years, as it enables brand advertisers to reduce advertising costs and model ads according to the target audience.

“Mobile RTB, which initially accounted for about 30 percent of total mobile ad buying, is expected to climb to more than 45 percent of ad buying during the forecast period.”