Author: Press Release

Market outlook of the mobile content market

Market research analyst estimates the global mobile content market to exhibit an impressive market growth rate during the forecast period. The increasing adoption of smartphones and tablets is a critical factor that propels growth in this market and results in its striking market value of more than USD 170 billion by 2019.

Low entry barrier for content developers is the key driver for the growth of this market. The introduction of latest tools and software has facilitated the conversion of existing analog data into the digital format. This helps content owners to preserve and store their work in the digital format, which can be shared across multiple platforms. Since the procedure for publishing online content is simple and mostly free, the entry of new content developers in this market is envisaged to foster the prospects for growth during the forecast period.

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Segmentation by category and analysis of – games, video, audio

In this market study, analysts estimate the games segment to be the largest market segment during the forecast period. This segment currently accounts for more than 41% of the total market share and is envisaged to retain its dominating hold over the market by 2019 due to the availability of low-cost smartphones and tablets with high-end specifications.

This market study report offers an analysis of each of the following segments and discusses its impact on the overall market growth –
• Games
• Video
• Audio
• Text
• Others

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Segmentation by geography and analysis of – Americas, EMEA, & APAC
Geographically, the APAC region is estimated to be the largest market segment during the forecast period. Market growth in this region is facilitated by the presence of a large population of mobile device users, which results in its impressive market share of nearly 40% by 2019.

The market study offers an analysis of each of the following segments and discusses its impact on the overall market growth –
• Americas
• EMEA
• APAC

Competitive landscape and key vendors – Amazon.com, Comcast

The mobile content market is highly competitive due to the presence of multiple large and small vendors. These vendors compete on the basis of service differentiation, portfolio, and pricing to gain maximum prominence in the market. However, factors like intense competition, rapid advances in technology, and frequent changes in consumer preferences pose significant challenges to the vendors and may be detrimental to their growth during the forecast period.

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Leading vendors in this market are –
• Amazon.com
• Comcast
• DIRECTV
• Hulu
• Netflix

Other prominent vendors in this market are Apple, AT&T, Blinkbox, British Telecom, CinemaNow, Cox Communications, Crackle, Deutsche Telekom, DirecTV, Google, Indieflix, Popcornflix, Rovi, SnagFilms, Time Warner, Verizon, Vudu, and Youtube.

Market outlook of the global mobile camera module market

A camera module is integrated into devices like cameras, smartphones, tablets, laptops, automobiles, and gaming consoles and consists of a lens module, an image sensor chip, and a module case. The global market for mobile camera modules is expected to show healthy growth during the forecast period and is positively affected by factors like the rapid growth of the electronic devices market. The increasing implementation of camera modules in devices like smartphones and laptops is expected to result in its impressive CAGR of more than 15% by 2019.

The growing popularity of social networking applications is the key driver for the growth of this market. Recently, it has been observed that the usage of apps like Facebook, Instagram, WhatsApp, Snap chat, and Twitter has increased rapidly. Consequently, this has encouraged the smartphone and tablet vendors to integrate high-quality cameras into their devices, which in turn is expected to attract customers and result in market growth during the forecast period.

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Segmentation by application and analysis of the mobile camera module market
• Smartphones
• Laptops
• Tablets

In this market research report, Technavio market research analysts estimate the smartphone industry segment to be the highest revenue-generating segment during the forecast period. This sector is envisaged to account for more than 91% of the total market revenue by 2019 and critical factors like the advent of dual cameras in mobile devices is predicted to foster market growth during the forecast period.

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Geographical segmentation of the mobile camera module market
• Americas
• EMEA
• APAC

Market research analyst estimates the APAC region to account for the largest market share during the forecast period. This region is estimated to generate a revenue of USD 13 billion by 2019 and factors like the augmented shipment of smartphones and tablets are envisaged to bolster the prospects for growth in this region during the forecast period.

Competitive landscape and key vendors
The global market for mobile camera modules is highly fragmented and is primarily dominated by a few key players. LG Innotek is the leading vendor in this market and is closely followed by vendors like SEMCO, Sharp, Cowell and Sunny.

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Key vendors in this market are –
• Cowell
• LG Innotek
• SEMCO
• Sharp
• Sunny Optical Technology

Other prominent vendors analyzed in this global market research are Lite-On, Partron, Foxconn, Chicony Electronics, Toshiba, STMicroelectronics, and Omnivision.