Author: Press Release

Fingerprint Mobile Biometrics Market 2016 to grow at a CAGR of 215.49% during the period to 2020

About fingerprint recognition and mobile biometrics

Fingerprint biometric technology matches fingerprint scan of an individual with the database to identify and verify an individual’s identity based on various features such as arch, whorl, and loop. Pattern-based algorithms is being used to match an individual’s fingerprint against database to provide him access into secure premises of an organization. With advances in technology, AFIS was introduced in 1986, which is being used by a number of law enforcement agencies to identify a criminal.

Global fingerprint recognition and mobile biometrics market to grow at a CAGR of 215.49% during 2014-2019.

With the implementation of BYOD policy in enterprises and an increase in the adoption of mobile devices among individual consumers, maintaining security of enterprise and personal data has become very important. Thus, fingerprint biometric technology is being integrated in mobile devices, which will ensure authorized access to personal and enterprise data. Integration of fingerprint biometric technology in mobile devices can be used for law enforcement for identification and verification of criminals, which helps in maintaining homeland security. Further, government organizations are implementing the usage of mobile fingerprint biometrics to authenticate individuals for various government services such as ration distribution and electoral voting. In the education sector, mobile fingerprint biometrics can be used to maintain time and attendance of employees. Further, implementation of mobile fingerprint biometrics is also observed in cashless vending services to identify students.

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Covered in this report

This report covers the present scenario and the growth prospects of the global fingerprint and mobile biometrics market for 2015-2019. To calculate the market size, the report considers revenue generated from the sales of biometric solutions including sensors, scanners, software, and integrated solutions offered by vendors for mobile devices such as smartphones and tablets. Revenues generated from after-sales services are not included to calculate the market size. Netbooks and laptops are not included in the scope of the report.

The report provides a detailed analysis of the following:
• End-users: Enterprise users and individual consumers
• Geographies: North America, APAC, Europe, Latin America, and MEA

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Global Fingerprint Recognition and Mobile Biometrics Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key regions
• APAC
• Europe
• Latin America
• MEA
• North America

Key vendors
• 3M Cogent
• Apple
• Bio-key
• M2SYS Technology
• NEC

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Other prominent vendors
• BioEnable
• BioLink Solutions
• Dermalog Identification Systems
• Diamond Fortress
• Fingerprint cards
• Fujitsu
• Fulcrum biometrics
• IDEX ASA
• ImageWare
• Precise biometrics
• Samsung
• Suprem

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Mobile Advertising Market 2016 to grow at a CAGR of 24.24% during the period to 2020

Mobile advertising is one of the fastest growing fields in advertising, which drives the growth of online advertising. Mobile advertising is a platform for advertising through mobile devices such as tablets and smartphones. A rapid increase in the number of mobile devices has induced advertisers to choose mobile advertising. Search, display, and messaging are the three advertising platforms in the Global Mobile Advertising market. Retail, Financial Services, and Pharmaceutical are the three leading industries that invest in mobile advertising.

Global Mobile Advertising Market to grow at a CAGR of 24.24% over the period 2015-2018.

Consumers are increasingly spending more time watching videos, browsing the internet and using other applications on their mobiles, which is persuading advertisers to invest in mobile video advertising.

According to the new report, advertisers are increasingly buying mobile ad space through programmatic channels, which has made programmatic video for mobile devices the fastest growing segment in the Global Mobile Advertising Market.

“In 2013, more than 65 percent of mobile display ads were traded programmatically and this figure is expected to skyrocket in the coming years,”.

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Covered in this Report

This report covers the present scenario and the growth prospects of the Global Mobile Advertising market for the period 2014-2018. To calculate the market size, the report takes into account the revenue generated from search, display, and message mobile advertising. The market size in the report is the net of agent commission, production cost, and discount.

Global Mobile Advertising Market 2015-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC and EMEA regions, Latin America, and North America; it also covers the Global Mobile Advertising market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

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Programmatic channels enable advertisers to plan, create, buy and measure the effectiveness of mobile display ads. Furthermore, real time bidding (RTB) spending is also expected to increase threefold in the next four years, as it enables brand advertisers to reduce advertising costs and model ads according to the target audience.

“Mobile RTB, which initially accounted for about 30 percent of total mobile ad buying, is expected to climb to more than 45 percent of ad buying during the forecast period.”

Key Vendors

Facebook
Google
Microsoft
Millennial Media
Twitter
Yahoo

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About Market Research Store

Market Research Store is a single destination for all the industry, company and country reports. We feature large repository of latest industry reports, leading and niche company profiles, and market statistics released by reputed private publishers and public organizations. Market Research Store is the comprehensive collection of market intelligence products and services available on air.