Author: Mobile Commerce Press

Tik Tok an app with 500 million subscribers in the world. If you are not very connected social networks you may have missed out on the Tik Tok phenomenon.

This application has long been at the top of downloads on iPhone and  Android and carton among college and high school students.

The concept is simple: videos from 15 seconds to a minute, to film  themselves dancing and singing in playback on popular music, embellished
with filters of all kinds as on Snapchat and Instagram.

A way to become “influential”

Users then share their creation on the network and it can be viewed by all subscribers of the application. The funniest, most inventive and cute video is put forward by Tik Tok and gets valued by the community.

Because the more a video is “loved”, shared and commented, the more it goes up in the stream and is visible. A simple way for any young lambda to become “influential” on social networks.

To make the game even more “fun”, Tik Tok offers challenges every day for its subscribers: stop when you hear a click in the song, disappear and then reappear in a fun way, try as much clothing as possible in 15 seconds. ..

The videos have invaded Facebook, Twitter, and other Instagram, evidence of its obvious success. Fashion effect or more sustainable trend, Tik Tok has, in any case, seduced teens around the world. Understand TikTok, the favorite app for teens fans of play-back

What is Tik Tok?

TikTok. His name is Douyin in China, his country of origin. This is an application for smartphones, born in September 2016, and published by the Chinese giant ByteDance who has become known with the very popular custom news content platform Toutiao. TikTok is dedicated to creating and sharing short music videos. The users film themselves in front of the camera, making play-backs or choreographies. Many competing applications exist in the areas of karaoke, lip sync or play-back such as Triller, Dubsmash, Funimate.

Okay. But what do we do on TikTok?

Once your account is created, the user can choose a song from a vast catalog that goes from Annie Cordy’s Curse to Handclap to Fitz and the
Tantrums. He can then film himself over the camera, pretending to sing, or miming the lyrics. Videos that last fifteen seconds can then be applied a particular speed to slow down or accelerate the movement, but also filters and visual effects. Once shared, clips will scroll on the app’s homepage and are listed in the creator’s profile as an Instagram account. Users collect “likes” and subscribers.

And it’s fun?

For the layman or the audience (let’s say: adults), TikTok looks like an endless succession of videos of teenagers singing on popular hits. We let you give your opinion on the subject.

For users, TikTok, like its predecessor Musical.ly, is an endless playground. The majority of TikTok addicts are full of creativity and take advantage of the many effects offered by the application to become one of the best videographers.

As on the late Musical.ly, we find on TikTok daily challenges that invite, on the same music, to stand out on a theme. The keyword #girlsturnintoboys includes, for example, videos of girls who change into boys.

Depending on the countries and cultures, the application can be used really differently. “European users love comedy, fashion and beauty,” says Le Monde a TikTok spokesperson. Chinese Internet users prefer to offer sketches and fake hidden cameras. Last May, TikTok became famous for censoring in China Peppa Pig, a cartoon character who became a subversive icon.

How many users are on TikTok?

Before winning in Europe, TikTok was very popular in Asian countries, especially China and Japan. In the first quarter of 2018, TikTok was the most downloaded app in the world, according to Sensor Tower analysis firm. By June 2018, it claimed 500 million active users per month.

For its part Musical.ly reached 100 million active users per month in 2017. The application had conquered European and American teenagers. The number of subscribers in France was estimated at 2.5 million. Asked by Le Monde, the company ByteDance refused to give the figures of its users since the merger of the two applications in August.

They say the devil is in the details. This means a disaster is lurking somewhere within your website. And, you are likely to overlook it if you aren’t careful. To help you avoid becoming the next victim of dastardly details, we’ve compiled a few common oversights that can kill your business. It’s all about getting back to the basics to establish a fresh and functional ecommerce website.

Give a Clear Path to Checkout

How many pages do your shoppers have to click through to complete their orders? Just one? Up to five? If you haven’t asked yourself this question before, it’s time you paid attention. This is more important than you might think.

Cart abandonment is the bane of the ecommerce industry. In case you are unfamiliar with this term, cart abandonment is what happens when a shopper gets the end of the sales cycle and bails at the last moment. There are plenty of reasons this can happen. Maybe your shipping costs are higher than the shopper anticipated. Maybe the user just got distracted and hopes to come back later. Or perhaps there are simply too many things happening in your checkout process and they’re thwarting your sales.

Put Important Stuff Up Top

A well-organized ecommerce website anticipates customers’ needs. This is actually pretty easy to accomplish, once you think about it. All you have to do is see your website from your shoppers’ point of view. What are the common questions one might ask when they arrive at your homepage? They might want to learn more about your brand; or maybe they want to find your contact information. Important features such as your “About Us”, FAQ and contact pages should be findable via the top banner. A customer should never have to take more than a few seconds to find these essentials.

Then again, your shoppers might want to peruse your merchandise without delay. Include product categories that make sense for your industry.

Organize Your Shop

There are innumerable ways to categorize your merchandise. If you are selling clothing you could split things up by gender, age group, tops and bottoms, color, etc. But what do your customers want? What strategy best matches their expectations?

If you aren’t entirely sure, try asking them. A short questionnaire via email or following checkout is a quick way to get feedback on your site. You can also peek in on your competitors to see how they’ve organized their sites. Certain trends might pop out at you. It never hurts to gather intel on your rivals.

Compress Your Images

If you are a savvy ecommerce vendor, you know big beautiful images are key to selling your merchandise. Consumers love high-definition photos of models using and enjoying your products; product images from multiple angles; and seeing the product in multiple colors.

Unfortunately, the more images you add, the longer it can take your website to load. Meanwhile, slow load times drive customers away. So, what’s a vendor to do?

Before you start deleting photographs, take a moment to learn how to compress your images for faster load times. This simple tip will ensure quicker page loading, while retaining the quality of your images. Some site builders even include this functionality. If you are shopping around for a new site builder, start by leveraging an enterprise ecommerce solutions comparison to see if this innovation is included.

Restart Your Sales Cycle

Last but not least, you’ll want to find a way to put shoppers back into the sales cycle. This can be done in a few ways. The first is to include a social media button on every page of your website in a highly visible location. Urge your customers to follow you to catch up on the latest products releases and sales. Similarly, you should encourage them to sign up for your email subscription list to enjoy exclusive coupons and discounts.

These voluntarily marketing schemes are easy to employ because shoppers want to hear from your brand. It’s a low-pressure way to follow up with your buyers in hopes of turning them into lifelong customers.

These are just a few of the basics. But whether you’ve been in the game for five-plus years or just a few months, these tips should aid you in your efforts toward establishing a functional ecommerce site.