Author: Julie Campbell

Mobile commerce study by Forrester Research predicts a quadrupling by 2017

| January 20, 2013

mobile commerce researchThis would bring sales through the channel up to $31 billion within a 4 year period.

Forrester Research has released its latest mobile commerce data, which has shown that mobile commerce currently represents a small fraction of total sales for retail companies and for the next few years, it is likely that it will grow, but still remain a small percentage of the whole.

The sale of physical goods and services over smartphones was small but notable last year.

In the United States, these mobile commerce purchases were worth $8 billion and made up 3 percent of total online sales and under 1 percent of the overall retail sales total. Forrester estimates that this numbers were driven higher by some of the top performers in this channel, such as eBay and Amazon, which have experienced billions of dollars in sales from wireless devices.

For the majority of American retailers, mobile commerce sales represent a lower portion of the whole.

Over the next four years, the total mobile commerce sales are expected to increase by 33 percent per year – said the Forrester Research data – until they reach $31 billion. This means that by 2017, they will make up 9 percent of online sales.

According to that same research company, at the time of their study, there were 132 million people in the United States that had a smartphone with an internet connection. However, only one in every four actually made a mobile commerce purchase. They speculated that the reason that this rate has remained as low as it has is because of the retailers themselves.

Forrester has identified retailers as the cause of their own mobile commerce struggle, saying that it can be too challenging for consumers to check out and pay for items on their smartphones to make it feel worth their while. They also pointed out that some retailers are too wrapped up in apps of which consumers are completely unaware.

Aside from Forrester’s own speculations, it has also been suggested that the design of the smartphones, themselves, may be partly to blame. Although some screens have wonderful image zooming capabilities, it can still be quite challenging for device users to be able to closely examine products, especially within the apparel sector.

Mobile payments via text to roll out in the UK

| January 18, 2013

Mobile Payments Text Messaging UKThe service is expected to launch near the beginning of 2014 through eight participating financial institutions.

The Payments Council has just released their latest news for smartphone users in the United Kingdom, which revealed that in the early part of 2014, they will have mobile payments services available that will allow them to send money or complete transactions via text message.

It is hoped that this will be able to rev up the smartphone transaction sector within that country.

According to the BBC, the entire process will begin as the eight banks that are involved in this mobile payments venture ask their clients whether or not they would be willing to opt into the program in 2014.

The goal is to use text messaging to make mobile payments more accessible and convenient to users.

The participating banks feel that using text message mobile payments will provide a simpler process than having to transfer money in the traditional way, as an account number will not need to be provided. Instead, a phone number will be used, which is much easier for the user to remember and is considered to be more manageable.

Though this is will be the first time that a service of this nature is launched in the United Kingdom, the technology is not brand new. M-Pesa is already offering text based mobile payments in a number of different African countries. This is because it is available in the majority of cell phone devices and it allows funds to be transferred quite quickly.

The Faster Payments service will be managing the mobile payments of this nature in the U.K. In 2012, that company processed 800 million banking transactions, which suggests that they will be capable of handling the necessary volume.

It is expected that the users who will find the text mobile payments to be the most appealing will be those who have feature phones as opposed to smartphones, and who are therefore not able to load wallet and mcommerce apps. Also predicted to enjoy this technology will be individuals who want to use their devices but without having to manage their account numbers in order to do so.