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NFC technology will be central to revenue growth for credit card giants

Julie Campbell | March 12, 2013

Income will multiply due to the influence of mobile payments and mcommerce through massive partnerships.

Both Visa and MasterCard have come out with their latest mobile payments strategies, based on NFC technology and other methods that will help consumers to more comfortably and conveniently use their smartphones to pay for their purchases.

These new methods and channels will soon become central to a massive revenue growth for the companies.

All of the largest players in this arena are standing behind NFC technology as a central element of the success of their mobile commerce and payments efforts. This has been further solidified through a large number of partnerships that are being made with these companies, as well as wireless service providers, mobile security companies, and device makers.

It is likely that these deals will allow NFC technology to revolutionize mcommerce.

Though mobile commerce is still quite new, it is already expected that it is ready to be turned on its head once more as NFC technology becomes more commonly implemented into devices and more frequently used by consumers.

Investors are also starting to see the value of these deals that are centered around the successful implementation of NFC technology. From that standpoint, the use of near field communication could be a significant game changer that can result in tremendous revenue increases for credit card companies. Some of the partnerships that have taken place recently include Visa’s deal with Samsung and when MasterCard teamed up with VeriFone Systems.

The NFC technology based mobile payments services will allow devices to be used as a type of mobile wallet. In this sense, consumers can step up to the checkout counter of participating merchants and simply tap their smartphones against a reader device in order to complete a payment transaction. These services can also be applied to coupon redemption and loyalty program points collections, among others.

The goal of the NFC technology wallets is to make shopping far more convenient, so that everything from the points cards to the discount coupons and the payment methods themselves can all be contained in one secure location that many consumers already have.

Mobile marketing predictions look strong for Google’s future

Julie Campbell | March 11, 2013

In terms of investor optimism, the search engine giant appears to have a massive advantage over Apple.

Google has earned its way into a very impressive position ahead of Apple in terms of optimism expressed by investors, as its mobile marketing and other strategies have brought its shares up above $831 and building, while Apples are hanging low at around 426.18.

Every passing day seems to be looking better for Google due to the strategies that are keeping its future bright.

Bloomberg compiled data has revealed that the shares at Google are currently trading at a price that is 25 times its current profit. This is considerably better than Apple, which has a current price to earnings ratio that is under 10. The primary difference between the successes of these two companies is being credited to the mobile marketing at the search engine king.

Lucrative prospects for mobile marketing are making a considerable positive impact on Google.

The mobile marketing there is looking so positive that investors are clearly willing to pay more for the company’s shares than every dollar of earnings that it brings in. This is far superior to the results being seen by Apple.

At the moment, Google is estimated to hold over 40 percent of the total online American online advertising marketplace. Forecasts are suggesting that it will only continue to grow its hold on the $37.3 billion that is being spent for this purpose by businesses every year, in order to better communicate with their audiences.

Google has also just entered into an important new partnership with Samsung Electronics Co., which has boosted its share in smartphone and tablet software. This has only built its competitive threat against Apple, as investors impatiently await the next release from that company, to see if it will be any more successful than the last two releases which have generated considerable consumer disappointment.

According to B Riley & Co. analyst, Sameet Sinha, “There’s only one company benefiting from all the growth areas of the Internet — be it video, mobile, local, social, display advertising.” Sinha added that “Apple has just done well in devices, nothing else.” With Google asserting itself in the mobile marketing sphere, this could prove dangerous to Apple unless its next release is spectacular.