Author: Julie Campbell

Recent research is indicating that consumers in the U.S. have greater tolerance for this method than others.

According to a mobile marketing study that was just published, consumers in the United States are considerably more “tolerant” to smartphone video ads than their counterparts in Canada and Europe.

The study indicated that that more than a third of consumers in all three regions don’t pay much attention to the ads.

The research was performed by QuickPlay Media in the form of a survey. It determined that 40 percent or more of consumers in all three of the participating regions don’t pay all that much attention to the mobile marketing videos when these ads are displayed while they watch content on their devices. They also stated, however, that they are not irritated by the ads.

American viewers have the least likelihood of becoming irritated with video mobile marketing.

The study indicated that 62 percent of American smartphone content viewers are unlikely to become irritated with mobile marketing in the form of video ads when they are looking at content on their devices. This was compared to 40 percent of Canadians and 49 percent of British respondents.

Among all three of those countries, 20 percent or more of consumers were willing to pay between $5 and $7 per month in order to be able to gain access to television shows, movies, events, and other content without advertising.

At the same time, when it came to the relevant messaging form of mobile marketing, consumers in all three areas felt that the majority of ads were primarily irrelevant and did not appeal to their own unique interests. In the United States, consumers expressed that less than a third (29 percent) said that they felt that the ads that they saw were at least somewhat relevant to them. In the United Kingdom, that figure dropped slightly to 25 percent. However, among Canadians, only 12 percent felt that the ads that they saw were relevant to them.

According to the QuickPlay Media CEO and president, Wayne Purboo, who discussed the mobile marketing survey, “As more options for watching premium video content emerge for consumers, their particular preferences when it comes to viewing are also coming into focus.”

Ogle AR tech has been used in order to allow smartphone users to view video content on the pages.

Aquarius Magazine has just announced that it has made its pages even more mobile friendly as it has applied Ogle augmented reality technology to some of its pages in order to allow it to add rich video content to its printed materials.

This strategic effort to appeal to smartphone and tablet using consumers has generated an intelligent addition of interactive features.

Through the use of augmented reality, the magazine has managed to bring together the printed word and digital enhancements for a greater overall experience for the reader. This gives readers the opportunity to view additional information and gain more entertainment than was ever possible before.

To use the augmented reality features in the magazine, the reader simply needs to scan the pages with a smartphone.

They do so through the use of the Ogle app, which can be downloaded for free. Once the app is open and the pages of the magazine are being viewed through the device, the augmented reality features come to life. The Ogle symbol is printed on each of the pages that has additional content, so that the reader doesn’t feel like he or she is on a technological treasure hunt.

The first issue that contains the augmented reality features has now been released The June 2013 contains several different pieces that use AR technology to enhance what they provide to the reader. This will be considered to be a test to see what response it generates from readers and what types of rich content are most enjoyed by those consumers.

One example of an augmented reality feature in this first edition that uses it, is in “The Editor’s Letter” segment. Though it is still provided in the traditional printed format, when scanned using the Ogle app, the reader will be able to hear the editor actually speaking the words. This helps to provide the precise passion and emphasis that was intended by the piece. Also available is behind the scenes footage of the photo shoot for the cover image, among other features.