When it comes to making sure that shoppers will continue buying from the website, it must be properly optimized.
The latest data is now indicating that tablet commerce is skyrocketing in importance, as the ownership of these devices has blasted off by 282 percent over the last two years, and a growing number of those gadget owners are shopping over these smaller screens.
Retailers are being advised to make sure that their online experience caters to the devices preferred by their customers.
Shoppers are using tablet commerce both for making purchases as well as for researching products that they will later buy over their laptops and desktops, or in person at a brick and mortar shop. Although when it comes to mobile devices, smartphones have the greatest penetration, by far, the penetration of tablets is rapidly growing, and many reports are indicating that they are providing a far more appealing shopping experience for the consumer.
These consumers are responding positively to tablet commerce and are making more expensive orders over these devices.
This rise of tablet commerce is giving retailers the opportunity to provide a much stronger mobile experience to their shoppers, as the slightly larger screens make it easier to navigate sites and view images of products. It is also easier for descriptions to be read.
The increase in tablet commerce is also vital to retailers seeking to remain competitive as it is rocketing forward at the same time that desktop commerce has been slowly, but steadily, declining. Consumers are responding very strongly to the ability to conveniently and instantly view goods and services that they are considering for purchase. Owners of these devices have a greater likelihood to shop online than many other types of device owners.
Recent data has indicated that 33 percent – that is, one in every three – device owners use their gadget for tablet commerce purchases. Moreover, Adobe has recently released a statistic that has suggested that the user of a tablet is likely to spend twice as much while shopping online than one who is using a smartphone. Clearly, this makes the larger screen consumer a highly valuable one.
Pioneer is taking steps to provide a high quality HUD navigation experience for motorists.
Until now, a high quality head-up display experience has been more of a concept, than what is actually provided, but Pioneer is seeking to combine new technologies, such as augmented reality, to bring this experience to life.
The company is using its NavGate HUD to provide drivers with real time, helpful guidance.
The Pioneer NavGate HUD brings together the connectivity of a smartphone with augmented reality in order to provide a driver with a virtual 30 inch display of helpful data that appears to be floating just a few feet in front of the hood of the vehicle.
The use of augmented reality helps to overcome the need to display the data on the windshield.
Previous head-up display experiences have failed to achieve their full potential because they use graphics that appear to be from three decades ago, and are displayed on a transparent sticker or onto the windshield itself. The surface – whether it be the windshield or a sticker – needs to be specially treated in order to reflect the blocky pixels for the display. However In this case, Pioneer has dumped that concept altogether in favor of a Digital Light Processing system that is mounted on the visor. It then projects data, through augmented reality, onto a clear plastic sheet within the field of view of the driver.
This use of augmented reality has been compared to the type of display that a fighter jet pilot would see, only this is usable to the driver of a regular family sized vehicle. The display can provide the driver with a number of different information options, such as turn-by-turn navigation, which incorporates data from lane placement to the vehicle’s current speed, the actual speed limit of the road, the current time, speed and red light cameras along the way, and an estimated time of arrival (and estimated distance) for reaching the intended destination.
Sensors in the device are able to detect the ambient light so that the augmented reality display brightness will be appropriate regardless of whether it is daytime or nighttime. A dedicated app is responsible for controlling these types of features.
As of yet, Pioneer has not named the specific smartphones that are supported by NavGate to provide the augmented reality display experience. However, what is known is that it is connected to the device through a very long USB cable. The device will launch next month with iGo Primo and CoPilot navigation support.
