Author: Julie Campbell

Deaf Magazine is now using the technology to help to give sign lessons to its readers.

Deaf Magazine has taken a unique approach to the use of augmented reality technology, and is now using it to not only bridge the gap between the printed page and the digital world, but also to span the gap between hearing and the hearing impaired forms of communication.

This new high tech design was created by a German design group called Morphoria.

The group has now created Deaf, which is a magazine that places its focus on the German sign language community’s culture. The magazine, itself, is quite an impressive looking publication, but its potential has skyrocketed through the use of the augmented reality technology that has been worked into some of its pages.

The magazine works along with its own augmented reality app to provide readers with more information.

By working with both the print publication and the augmented reality application, the readers are able to see what is on the actual pages, but can then learn more about it through the use of their smartphones or tablets.

The team behind the magazine has pointed out that this has two layers of benefit. The first is that the deaf are able to learn some new words in sign. However, there is a second layer in which the magazine can also help people who don’t have any knowledge of sign language to be able to speak a bit of it. It can give them a start.

The response to the augmented reality experience has been a positive one, so far. Readers and tech experts, alike have appreciated the style in which it is used, as it converts something that would otherwise be static – that is, the page of the magazine – and enhances it in order to provide an improved learning experience by bringing it to life through animation.

This is the type of thing that is likely to occur at an increasing level in the print world, as time goes on. The use of augmented reality will be especially used by companies such as Daqri, which has already been using A.R. technology to enhance the experience provided by its educational applications.

There are errors being made in these strategies that are causing entire campaigns to fail.

Despite the fact that social media marketing can no longer be considered to be new, and that many analytics firms are declaring it to be a channel that is reaching maturity, there are still some devastating errors that are being made that are causing campaigns to be unable to reach their potential, or to fail entirely.

These networks remain a location where communication with customers requires some trial and error.

The latest findings from a study conducted by Econsultancy, along with Adobe, have shown that conclusions from other studies – such as one from Vizu – that were held earlier this year are either wrong, or the trends have completely reversed themselves. What they found is that social media marketing is more focused on lead generation than on branding for marketers worldwide.

Previous studies indicated that the main goal of social media marketing had been focused on the brand.

This could suggest that marketers are making a tremendous mistake when it comes to the use of social media marketing. It means that the emphasis of their efforts is on trying to make a sale instead of trying to build a relationship with the consumer by way of branding techniques. It is steering away from the belief that it is more effective to engage the consumer than to simply move a product off the shelf.

This social media trend indicates that marketers are suddenly more focused on the bottom line than they are on making sure that customers build a liking and a loyalty to the brand so that they will come back for more when they need those products, once again.

One of the oldest and best known rules of business is that it is far easier to keep a customer than it is to find a new one. This makes a consumer who is loyal to the brand the most important focus for the majority of companies. However, the results of this recent research suggest that marketers are forgetting this goal when they design their social media strategies, and are no longer as focused on engaging consumers and building loyalty as they are on making sure that a measurable purchase can be made as a result.