Author: JT

New mobile commerce platform launched in Singapore

| September 5, 2014

SingTel and Standard Chartered Bank launch new mobile platform called Dash

SingTel, a leading telecommunications company in Singapore, has partnered with Standard Chartered Bank in order to launch a new mobile commerce platform. The platform is comprised of three services that are offered by SingTel and Standard Chartered Bank. These services are designed specifically for smartphones and cover money transfers, retail payments, mobile travel insurance, and loan applications. Those with smartphones will be able to use the new platform, which is called Dash, and the platform will not be exclusive to SingTel customers.

Dash could be supported by more than 20,000 merchants throughout Singapore by year’s end

There are already several thousand retail groups that support Dash and SingTel expects that some 20,000 merchants throughout Singapore will be working with the platform by the end of this year. Money transfers between consumers is expected to be the most popular use of the platform, as the demand for money transfer services has become quite high in Singapore. Dash is the latest in a large number of similar platforms that have been launched in the country in the past few months.

Singapore continues to prove itself as an attractive mobile commerce market

Mobile Commerce - SingaporeSingapore has become a very attractive mobile commerce market, but there were very few mobile-centric platforms available to consumers until this year. These services are becoming more common as more retailers, banks, and telecommunications companies begin to involve themselves in the mobile commerce space. The recent flood of mobile services has created a great deal of competition for the attention and support of consumers and no single platform has yet managed to establish itself as the absolute favorite among any significant number of people.

Retailers could add further momentum to the growth of mobile shopping and payments as they become more involved in this burgeoning sector

As retailers become more involved in the mobile space, consumers are likely to become more exposed to the idea of mobile commerce. Banks and telecommunications companies have already been exposing consumers to mobile commerce, but the retail environment is especially influential when it comes to encouraging consumer behavior.

Retailers are seeing a greater need to engage in mobile commerce

| September 1, 2014

Mobile commerce remains an elusive issue for most of the retail industry, but analytics can help

Retailers are beginning to turn to mobile technology in order to better understand consumers. Smartphones and tablets are seemingly omnipresent in the modern age. Many consumers have begun to rely on these devices quite heavily in their daily lives, and many of these people are using their devices to shop online and at physical stores. Because consumers are becoming more mobile, retailers are working to better understand their shopping habits. Without a comprehensive understanding of mobile consumers, retailers may miss significant opportunities in terms of business.

Retailers are making use of analytics technology in order to better understand the behavior of mobile consumers

Retailers are turning to companies like Physicalytics, which provides services that are designed to track consumers when they approach certain stores. Using Wi-Fi and Bluetooth technology, these services are able to link themselves to a person’s smartphone, allowing retailers to track their shopping patterns. This is quite similar to how retailers track the behavior of online consumers. This data can be used by retailers to tailor themselves to more effectively engage mobile consumers.

Mobile-centric consumers are difficult to understand for many retailers that have yet to become comfortable in the mobile space

mobile commerce and retailAnalystics has been an important part of the retail industry for decades. Understanding the patterns that exist among certain consumer demographics is important for retailers because it allows them to become more engaged with their audience. The advent of mobile technology has changed the way consumers shop, which has placed a greater importance on analytics. Retailers have, for some time now, struggled to keep up with the changing habits of consumers that are becoming increasingly mobile-centric.

RetailNext finds success with its analytics technology

RetailNext is one company that has found some success with its analytics services. The company’s technology is being used at some 400 retail stores in Canada and the U.S. The company offers a variety of services that are aimed at meeting a retailer’s specific needs and has won acclaim from the retailers that make use of its technology.