IgnitionOne documents the positive impact Thanksgiving shopping has had for advertisers
IgnitionOne, a leading provider of digi
tal marketing solutions, has released a new report documenting the positive impact the Thanksgiving holiday shopping weekend has had for advertisers. The firm suggests that from Black Friday to Cyber Monday, advertisers saw major growth in online searches, as well as other advertising fronts. The report shows that the holiday shopping weekend was a major success for more than just the retail industry and its endeavors in mobile commerce.
Spend and impressions on the rise
According to the report, advertisers saw search spend and impressions jump by 29% during the Thanksgiving shopping weekend over the levels they had been in the same period of 2011. Consumers also proved to be more responsive to the advertisements coming from marketers, accounting for a 23% increase in revenue. IgnitionOne suggests that the positive results marks a promising trend for the fourth quarter of 2012. The firm expects that the momentum gained by such a positive shopping weekend will carry on throughout the remainder of the quarter.
Paid search for smart phones and tablets continues to grow
Search advertising spending continues to grow, according to IgnitionOne, especially where mobile and tablet advertisements are concerned. More consumers are becoming reliant on their mobile devices, creating a promising opportunity for advertisers that are looking to engage consumers in a more dynamic way. The IgnitionOne report shows that paid search spend on smart phones has grown by 307% in the first half of the fourth quarter, with paid search spend for tablets up 231%.
Mobile technology continues to open new channels for advertisers
The report from IgnitionOne is the latest in a quarterly series that reviews the trends that exist in the online advertising space. The advent of mobile technology is expected to continue having a major impact on the way advertisers engage consumers, especially as more of these consumers turn to online channels to get what they want.
ng more commonplace as consumers become more comfortable with the services it can provide. The technology is well known for its use in mobile commerce, wherein it is able to facilitate mobile payments from smart phones for physical products. The technology also has uses in marketing and information distribution and is quickly becoming an ideal way for companies to stay engaged with mobile consumers. Despite the growing popularity of NFC technology, relatively few consumers can engage in the services it provides because of the lack of NFC-enabled mobile devices.