Blinkbox sees business from mobile platforms spike
Blinkbox, a video-on-demand service based in the United Kingdom, has reported that its sales through mobile devices from November to December 2012 jumped 180%. The service is very similar to that of Netflix, but more accommodating to mobile devices, such as smart phones and tablets. In the United Kingdom, Blinkbox has become a very popular service for mobile consumers, many of whom use the service to watch videos while they are traveling or away from home for any extended period of time.
Tablets and game consoles lead to surge in sales
Blinkbox notes that the surge in mobile sales it has seen recently come from a mix of devices, including smart phones, tablets, and game consoles. While the company attributes a significant amount of success to its appeal to smart phone owners, Blinkbox notes that its recent surge is largely due to the rising availability of tablets and game consoles.
Blinkbox able to beat out competitors
During the 2012 holiday season, Blinkbox saw a major influx of new customers. This is likely due to the fact that many people got tablets and new gaming consoles during this time of year as presents. Blinkbox had also instituted several innovative incentives to help attract new users, many of which were greatly successful. The company notes that was able to beat out competitors because it offered access to many of the most recent movies to be released, whereas Netflix users would have to wait months before gaining access to these titles.
Initiatives prove successful for Blinkbox
Last year, Blinkbox launched the Movie Mondays initiative, which gives users a chance to purchase on-demand videos at a significantly lower rate than usual. Blinkbox has recently announced its partnership with Papa John’s Pizza, which will be providing a large pizza at the same rate as Movie Monday videos. This is another incentive designed to attract new customers, as well as retain those that Blinkbox has already managed to capture.
NVIDIA introduces Project Shield
Mobile gaming has become a massive market, one that is virtually impossible to ignore. The advent of mobile technology ensures that people would have access to new forms of entertainment that could be access wherever they were. Mobile gaming has quickly become one of the most popular forms of entertainment among mobile consumers. Mobile gaming often refers to games specifically designed as applications for smart phones and tablets. Video technology company NVIDIA is looking to change all of that with Project Shield.
Device will put a new spin on mobile gaming
Project Shield was recently announced by NVIDIA and refers to an ambitious new gaming device that is not meant to be an entirely standalone product. Since the rise of mobile gaming, gamers only had access to games that they could play on their mobile device. Despite the overwhelming number of mobile games available, many of these games are very similar to one another, offering limited variety to gamers. NVIDIA believes that Project Shield can help solve this problem because it is designed to provide gamers with much more variety.
Mobile device can stream PC games
Project Shield takes the form of a controller, very similar to those seen with the Xbox 360. This game controller is equipped with its own screen, which provides users with a high-definition look of the game they are playing. While the screen may lack the same fidelity that can be found with many modern tablets and smart phones, Project Shield makes up for its potential shortcomings with the fact that it can play games directly from a PC.
Project Shield may be a welcome gadget for avid gamers
Project Shield is designed to allow users to stream games from their PC to NVIDIA’s handheld device using a WiFi connection. This is one of the device’s most acclaimed features, and NVIDIA expects it to be well received by gamers of all types. Essentially, Project Shield is capable of transforming nearly any game available for the PC into a mobile game. The only problem, of course, is that gamers will need to find a way to extend their WiFi signal if they ever want to leave the house with Project Shield.
