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Mobile gaming addicting to young consumers

JT | January 23, 2013

Mobile gaming draws criticism for focus on children

It is no secret that mobile games are designed to keep people playing them as long as possible. The longer a person plays a mobile game, the more exposed they are to the various advertisements and services being offered through that game. The mobile gaming space has been seeing more criticism for this common practice recently, however, because of the fact that many mobile games are played, if not designed specifically for, children.

Kytephone report shows Rovio games are the most addictive

A new report from Kytephone, a company that offers tools for the Android platform that are designed for child safety, shows that children are very susceptible to addictive mobile games. The report shows that many mobile games, especially those that are free to download, are very popular among the younger audience. The company drew its data from more than 13,000 children between the ages of 8 and 14. Kytephone found that the most addicting titles in the mobile gaming space came from Rovio, the developers of the Angry Birds franchise.

Rovio games beat out other titles on the mobile platform

During the 2012 holiday season, Kytephone found that children were spending 51% more time on mobile gaming than they had been during other times of the year. The majority of this time was spent on various Rovio titles, including Angry Birds and Angry Birds Star Wars. Other titles that are popular with children on other platforms, such as Minecraft, fell well behind Rovio in terms of mobile gaming. While most of these games are not associated with any fees, they do expose children to advertisements and often encourage the spending of money in order to unlock new services.

Mobile games could be exposing children to advertisements designed to encourage them to pay for services

Mobile gaming has begun attracting critical attention because of its apparent focus on appealing to a very young audience. For entertainment purposes, this is rarely a problematic issue. Mobile gaming applications do not exist for the sole purpose of entertainment, however, as most developers in the mobile gaming space rely heavily on putting advertisements within the games to generate revenue. These advertisements can also collect personal information from a consumer, putting a child’s personal information at some degree of risk.

Metaforic identifies threat of Android applications

JT | January 22, 2013

100% of Android applications compromised, according to Metaforic

All of the most popular mobile applications for the Android platform may have been hacked, according to Infosecurity, an online resource for security information. This possibility is being echoed by Metaforic, a leading mobile security provider, which suggests that the likelihood of a person downloading a compromised application has risen exponentially over the past few years. Metaforic notes that as more compromised applications become available, they could create a serious security threat against major enterprises and even government agencies.

Lack of standards and wide variety of development practices seed potential threats

Application development has changed over the years and developers have adopted myriad practices in order to conduct their tasks. Because there are so many ways to create a mobile application, there is limited standardization that exists to protect the integrity of these applications and ensure they live up to a certain expectation. Metaforic notes that most, if not all, applications becoming compromised because of app repackaging. Repackaging refers to programs that are part of applications that automatically install software across a wide variety of platforms.

Few consumers take steps to protect their mobile devices

Another issue that is causing significant problems in the mobile security sector is the fact that very few people actually protect their smart phones and mobile devices. The vast majority of consumers do not have any kind of security software installed on their devices, leaving them at risk of having their device infected by malware or exploited in other ways. While most mobile devices have some form of internal security, third party software is often needed to completely ensure the security of a smart phone or tablet.

Metaforic advises consumers to find ways to protect themselves

Many of the compromised applications available for the Android platform are likely dormant in some fashion. That is to say that the threats associated with these applications have not yet been activated. Indeed, these threats may never actually take form, but given the fact that so many applications have been compromised — in many cases long before they have actually reached the app market — it may be prudent for consumers to find new ways to protect themselves.