Author: JT

Mobile commerce drives strong growth for MasterCard

| February 12, 2013

MasterCard sees promising growth in mobile commerce ventures

Financial giant MasterCard has announced promising growth for its mobile payment platform known as PayPass. The company reports that the platform has seen the most aggressive growth in Asia, the Middle East, and Africa, with 28% expansion in this markets during 2012. This growth is being attributed to the popularity that has begun to surround mobile commerce, as well as the proliferation of mobile devices throughout these markets. As more consumers get their hands on smart phones and tablets, MasterCard claims that the demand for mobile commerce rises.

PayPass becoming more popular among businesses and consumers

According to MasterCard, the PayPass platform now boasts of more than 700,000 merchants in 51 countries around the world. The company suggests that the growth of this platform is most rapid in markets where consumers are eager for a convenient alternative to traditional currency. Mobile commerce offers such an alternative as all transactions made through a mobile device involve digital currency rather than physical currency. Consumers have shown a strong interest in using their financial information to make purchases for everyday products from their mobile devices.

Favorable markets see rising demand for mobile commerce servicesmobile commerce mastercard growth

South Africa, Australia, South Korea, and Singapore are among the strongest markets for the PayPass currently. These countries have shown strong support for mobile commerce and mobile device penetration in these markets is gaining strong momentum. MasterCard has established strong partnerships with other financial service companies in these countries to further solidify its position in their blossoming mobile commerce sectors. This year, the company expects to see further growth in these markets as it introduces new mobile commerce services through PayPass.

Innovation may secure future of PayPass

Innovation will be the key to further growth and MasterCard has plans to introduce better services and features to the platform that will make it more attractive to consumers. PayPass is currently involved in a variety of trial projects throughout the world that are designed to get consumers comfortable with the idea of mobile commerce. Many of these trials have proven successful, but consumers are beginning to demand better services from PayPass that are already being introduced by MasterCard’s competitors.

Mobile commerce initiative launched by HomeShop18

| February 10, 2013

Mobile Commerce HomeShop18Retailer embraces mobile commerce

HomeShop18, a leading online and on-air retail venture in India, has partnered with the Delhi International Airport to introduce its latest initiative, called the Virtual Shopping Wall. Virtual shopping has become a breakout phenomenon in the retail world. With the number of consumers with mobile devices on the rise, retailers have had to find new ways to engage these people. Because mobile consumers are always on the go, a virtual store  could be the ideal way to engage consumers in mobile commerce wherever they are.

Virtual Shopping Wall now open at the Delhi International Airport

The Virtual Shopping Wall has been installed in the Delhi International Airport and features products offered by HomeShop18. The retailer believes that mobile commerce has become a major hit in India and elsewhere. Consumers have shown a great interest in using their mobile devices to shop for and purchase products that they like and HomeShop18 is working to position itself to take advantage of this growing trend.

QR codes used to sell products

Anyone with a smart phone or tablet can make use of the Virtual Shopping Wall. All of the products associated with the virtual store feature their own QR codes. When these codes are scanned with a mobile device, these codes direct consumers to a mobile website where they can purchase the products linked to the QR codes. The codes have long been a powerful marketing tool, but have recently become more prominent in mobile commerce throughout the world. QR codes are quickly establishing themselves as ideal tools for virtual stores and have been used in such initiatives in the past by other retail companies.

Retailer takes steps to ensure mobile commerce is enjoyed by all

HomeShop18 is not simply following a trend it has seen emerge in the retail industry. The retailer has invested heavily in the research and development of its mobile commerce pursuits. Other companies that have taken steps to incorporate mobile commerce services have experienced some complications in their endeavors. HomeShop18 is keen to avoid the pitfalls associated with mobile commerce and has been working to ensure that it can provide the best possible experience for consumers through its Virtual Shopping Wall.