Companies join together to provide better mobile commerce services
JMango, a leading mobile solution firm, has teamed with mobile commerce specialist paythru to create a new mobile payment solution. Both companies have witnessed the rise in popularity of mobile commerce and have begun to see high demand from consumers for new, more efficient mobile payment services. The companies have joined together to share their technology and develop a new system that will meet the needs of consumers worldwide and expand the availability of mobile commerce.
paythru to use 360 Mobile Development Platform from JMango
Per the partnership, paythru will be able to make use of the 360 Mobile Development Platform from JMango. The platform allows for mobile applications to be developed and deployed for all major mobile operating systems. Applications can be attuned to these operating systems with a single line of coding, making the programming process more streamlined. The platform also allows applications to adhere to the strict standards that exist in the payment industry, allowing them to be more secure when used for mobile commerce.
Security continues to be a top concern for consumers
Security is a major concern when it comes to mobile commerce. Mobile devices are beginning to traffic a large amount of financial information on a daily basis. This makes these mobile devices very attractive targets for hackers, whom can easily exploit this information if mobile commerce applications are not adequately protected. Security has been one of the major reasons many consumers choose not to participate in mobile commerce, especially with some security firms suggesting that the number of mobile attacks will be on the rise for the foreseeable future.
JMango touts security measures of development platform
JMango has made an effort to improve the security of its development platform in order to address many of the issues that face mobile commerce. The firm suggests that the platform boasts of the toughest security measures available in the mobile space, allowing app developers to produce highly secure software that can protect the financial information of consumers.
Celltick taken a new step in mobile commerce
Celltick, a leading mobile commerce company, has announced the launch of its Real Time Coupon Server, which is available to Celltick’s 140 million users worldwide. The new platform allows users to incorporate mobile coupons into their marketing campaigns. Mobile coupons have become extremely popular with consumers that rely on their smartphones and tablets to shop and make purchases and Celltick believes that its new platform can help improve the traffic that businesses see from mobile consumers. The platform is likely to be a major benefit to companies that already have a strong interest and presence in the mobile commerce market.
Mobile coupon platform provides merchants with new services
The Real Time Coupon Server features a new revenue share model developed by Celltick. The new model will allow operators the opportunity to generate revenue after a purchase has been made by offering additional services and products to consumers. The platform allows merchants to create, manage, and make changes to their mobile coupon campaigns and offers detailed analytics concerning engagement in these campaigns and the activity in the mobile commerce market.
Engaging mobile consumers becoming more important
Telecommunications companies like Vodafone India have already been using the platform for their mobile coupon campaigns and Celltick suggests that these companies have seen significant success in engaging mobile consumers. Merchants are likely to see similar success as they begin to cater more to the demands of mobile consumers by providing them with services they are interested in. Mobile commerce is growing in popularity among consumers, thus the Real Time Coupon Server could be a significant benefit for merchants interested in tapping into this rapidly growing consumer base.
Consumers showing more interest in mobile commerce
As its name suggests, the Real Time Mobile Coupon Server is capable of sending mobile coupon campaigns in real time. This enables companies to maintain a high level of engagement with mobile consumers. Many consumers have shown strong interest in mobile commerce, making them more open to mobile marketing campaigns and loyalty programs that could offer them some form of benefit.
